Social Media Customer Engagement

Sitel

Abstract:

Social Media is rapidly emerging as the next big frontier for customer engagement and interactions. There are millions of customer interactions taking place everyday on Social Media sites such as Facebook, Twitter, YouTube, etc. as well as a vast number of customer support forums and online communities. This is projected to grow exponentially over the next 5-6 years as the usage and number of active users of Social Media sites and forums continues to grow.

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