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Improving agent talk time and driving to higher revenues is simple: Get the right record to the right agentat the right time. However, the vast majority of call centers are unable to effectively control who receivestheir most valuable calls.This lack of control is rooted in legacy technology constraints that impede the path to productivity. In fact,in today’s economy, with record low connect rates and heightened regulatory scrutiny, the ability tocontrol which agents receive the highest potential calls can make or break operating margins, competitiveranking and compliance goals.This paper details the hardware constraints that have blocked inbound/outbound call blending and thecommon workarounds managers implement as ad hoc solutions. It further explores how call centers canutilize hosted technology that matches true campaign blending with dynamic Skills-Based Routing viaweb-based GUI configuration tools. The result is an environment where call center technology conformsto the operator’s desired business process, not shaping processes around the fixed impediments oflimited-line premise-based dialers.