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Holistic Customer Communications Management

Interactive Intelligence


Abstract:

Insurers in today’s challenging economic environment are focusing on growth through existing products, lines, channels, and geographic areas. A better understanding of customer needs and improved customer service increases sales and improves retention rates, which drives profitable growth. Customer communications management (CCM) plays a critical role in maximizing every customer interaction to capture more information about customer needs, make timely offers, and enhance customer service.


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