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Democratizing Business Video

Interactive Media Strategies


Abstract:

Video is making its way to the corporate desktop, bringing with it a fundamental shift in how executives integrate two-way multimedia into their day-to-day business communications. Driving this change are adoption patterns for desktop video that are higher-than-average among two key enterprise groups: companies that already rely heavily on technologies enabling corporate video and organizations that have identified video as a strategic initiative and have recently begun implementing video conferencing on their network.
As firms push to democratize business video by making it possible to engage in and produce video events from the desktop, executives not only will see significant changes in how video is used within their organization but will also witness a transformation in perceptions of how to best justify investment in the technology and leverage video capabilities for maximum business benefit.


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