How Enhanced Communications Creates Competitive Advantage

Interactive Media Strategies

Abstract:

Adaptation is key to corporate survival, particularly in a marketplace where competitive forces are calling for significant change. Managing a business through an economic downturn requires corporate leaders to emphasize a set of skills different from those that distinguish top executives during times of fast-paced growth. Managers once praised for vision and strategic expansion are now judged on their abilities to streamline operations and communicate more effectively with a range of far-flung constituent groups looking for answers during times of uncertainty.

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