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Can Bots and Virtual Assistants Help Boost Your Brand?

Frost & Sullivan


Abstract:

Bots and Virtual Assistants (VAs) are emerging technologies that many leading organization are striving to implement. As the experts know, it’s not just about the implementation of Bot and VA technologies; it's about leveraging them in intelligent ways to better serve customers, to enhance the customer experience and to improve the bottom line.

In this Executive Summary, you will learn about:

- How Bots and VAs impact the customer experience and your brand
- Which customers are on the front line of using Bot and VA technologies
- The challenges of automation
- Integrating Bots and VAs into the customer experience
- How to measure Bot and VA effectiveness


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