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The Time for Intelligent Service Is Now Adding Intelligence to Your Service Strategy

Frost & Sullivan


Abstract:

We are in the era of the intelligent economy. Customers' growing need for access to product and company information, often in real-time through their smart devices, has become a more critical factor in driving their buying behaviors than in the past. Accordingly, customers insist on businesses anticipating their needs, wants, purchases, and inquiries; a concept known as "Anticipatory Personalization." To close the expanse between customer expectations and experiences, it is critical that businesses provide omnichannel Intelligent Service, with anticipatory personalization, delivered with an intelligent customer service platform (ICSP).


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