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Reseller Feature

March 21, 2016


SkySwitch Resellers Descend on Orlando to Network and Learn the Product Ropes


By Steve Anderson, Contributing Writer

Sometimes, the best way to get a large number of users on the same page is to host an event, and for SkySwitch, that was the plan that made the most sense immediately. With a growing number of resellers on hand, SkySwitch needed to bring them product information and wanted to provide networking opportunities as well. So, turning to several other names in the field, SkySwitch looked to Orlando, Florida to set up its first event, Vectors.


The Vectors event, sponsored by Polycom, NetSapiens (News - Alert) and several others, gave attendees the chance to learn about how the sponsors' products enhanced the overall white label platform from SkySwitch. Along with that, users got access to a set of presentations covering current technological developments, as well as future developments in the form of roadmap discussions.

SkySwitch managing partner Eric Hernaez (News - Alert) noted that the conference was named “Vectors” thanks to its work in not only pointing resellers in the right direction, but also how to do it both quickly and accurately. Since a vector is a measure of both direction and magnitude, the term is geometrically appropriate, and described both how to put the current unified communication and collaboration (UCC) infrastructure to work, and how to handle issues of operations.

Making this even more interesting is that, while this was the first year of the Vectors event, this is only the third year of existence for SkySwitch. It's only been operating since January 2014, and in that time went from eight resellers to 58. The company is expecting further rapid increases, and is already planning the Vectors 2017 event to help drive further operations.

When a company experiences rapid growth, that can bring with it a set of problems that more measured growth doesn't have. After all, a company growing gradually can disseminate information more slowly, get a better handle on what works and what doesn't, and learn how best to adapt to its resellers' needs. Going from eight to 58 in two years' time doesn't allow for that kind of ramping up, and it certainly destroys the learning curve. That makes the idea of a special event like Vectors to be particularly worthwhile, giving not only information about the product, but also information about the market thanks to the networking potential. The resellers can actually aid in their own learning process, thus taking a lot of weight off SkySwitch and letting the whole process work more efficiently.

Vectors should prove a welcome event for SkySwitch retailers, and not just for the warm weather and fun waiting for after-hours operation in Orlando. The ability to network and gain product insight is also valuable, and should allow SkySwitch resellers a great opportunity to make strides in the market as strong as those already made by SkySwitch.



Edited by Maurice Nagle



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