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August 06, 2007

Alliance Atlantis, Maven Networks Team on IPTV


By Anuradha Shukla
TMCnet Contributing Editor


Maven Networks has a partnered with Alliance Atlantis Communications to launch next-generation broadband video players throughout Alliance Atlantis’ Web properties with the Maven Internet TV Platform.

 
These next generation players will reportedly be deployed on Alliance Atlantis’ online channels including FoodTV.ca, HGTV.ca and Slice.ca. Maven Internet TV Platform was chosen to enable rapid and efficient updates to Alliance Atlantis’ online video content and advertising offerings.
 
Alliance Atlantis wants keep its Internet and cable television programming in tight alignment. By leveraging the Maven platform the company can quickly respond to changing audience interests and advertiser requirements across a diverse network of video channels.
 
Thanks to Maven, Alliance Atlantis can easily deliver unique and differentiated video user experiences to its online audience, offer its advertisers a powerful new set of customization capabilities. Maven also enables Alliance to measure the effectiveness of its programming and advertising through a detailed and intuitive analytics interface.
 
Claude Galipeau, senior vice president of Digital Media for Alliance Atlantis explained that video deployment on their sites is growing exponentially, and the monetizing opportunities around that growth are critical for the long-term success of their broadband channels.
 
Galipeau said that they chose Maven because it offers a mature and scaleable solution for advertising as well as incredible design capabilities.
 
Hilmi Ozguc, founder and CEO of Maven Networks, added,“With Maven, Alliance Atlantis can now offer compelling new capabilities to its advertisers and increase its audience reach through online affiliate syndication.”
 
Anuradha Shukla is a contributing editor for TMCnet, covering call centers, CRM and information technology. To see more of her articles, please visit her columnist page.
 
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