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January 31, 2008

New IPTV Report from Pyramid Research

By Brian Solomon
TMCnet Web Editor

Pyramid Research’s newest release, Market Positioning and Operator Strategies for IPTV (News - Alert): A Global Overview, takes an in-depth look at the adoption of IPTV and studies market dynamics in 10 different countries. The nations include developed markets such as France, as well as emerging markets where IPTV is only just now being introduced, such as South Africa. The study examines the shape and form of IPTV offerings in each nation, then places them in the context of competing pay-TV and broadband market offerings.

More and more, Telcos are including IPTV services with bundled broadband packages. These services are gaining subscribers at a rapid pace. At the end of 2007, the global subscriber base reached 16 million. Pyramid expects it to grow by 500% in the next four years. Regulations have limited the scope of IPTV portfolios, yet each telco’s marketing strategy is determining the pace of IPTV development in each respective market.
The new Pyramid Research report addresses several major issues. For example, it looks at what makes IPTV successful, the importance of pricing, the markets in which IPTV will find receptive audiences, how IPTV can compete with cable and free TV, what strategies are suitable for different kinds of markets, and what roles the broadband and media marketplaces play in IPTV.
Brian Solomon is a Web Editor for TMCnet, covering news in the IP communications, call center and customer relationship management industries. To see more of his articles, please visit Brian Solomon’s columnist page
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