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Contact Dave Rodriguez more information about
advertising on Planet PDA, or in the Planet PDA e-mail newsletter. Dave
can be reached at drodriguez@tmcnet.com
or 203-852-6800, x145.
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We
pride ourselves on our competitive pricing!
Contact
us today for a custom quote. |
Planet PDA Web Site
(run of site www.planetpdamag.com)
Available positions:
- Banner: Rotates up to 10
banners. Ask us about exclusive position pricing.
- Button: Rotates up to 2 buttons.
- Skyscraper: Rotates single
banner.
Web Advertising Specs:
| Type |
Dimensions |
Size |
Rotation |
| Banner |
468 x 60
pixels |
15 Kb max |
10 |
| Button |
125 x 125
pixels |
12 Kb max |
2 |
| Skyscraper |
125 x 600
pixels |
25 Kb max |
1 |
Banner/Button Serving: We
can serve banners through third-party servers upon our approval. To
date, AdKnowledge SmartBanner System has been approved.
Banner/Button Format: GIF
and JPG files accepted. For HTML, Shockwave, and Java please call.
Payment Information: Payment
due in advance.
Reporting: Up-to-the
minute statistics are available to our advertisers, including page
views, click-throughs, and click-through rates as a cumulative
month-to-date per banner.
Click-Through Rates: While
CTRs are dependent upon the quality of the banner creative, the
strength of the concept presented, and its perceived relevance to
our visitors, we most commonly see CTRs in the 0.7% to 2% range, and
occasionally up to 6% or 7%. Only rarely are CTRs below 0.7% on our
site. We do not guarantee CTRs nor sell banner advertising on a
pay-per-click basis.
Compatibility: We
are pleased to accept advertising focused on our topics of mobile communications, or those in our demographic profile. We do not accept
adult advertising. We reserve the right to reject any advertising.
Looping Restrictions: You
may rotate multiple banners or buttons at one time, but they must
all be contained in a single file that meets the file size
specifications above.
Materials: Send ad materials
to Dave Rodriguez at mtehrani@tmcnet.com.
Planet PDA eNews
(a weekly e-mail newsletter)
Available positions:
- Text Sponsorships
- Graphical Ad Sponsorships (HTML
newsletter only)
- Classified Ads
E-mail Newsletter Advertising Specs
Sponsorships include:
- Up to 60 words, maximum of 64 characters
per line of ASCII text.
- A hyperlink to your company's site, and
an e-mail address.
- HTML only: Placement of company logo
within a text ad.
- HTML only: Option of a banner, button,
or skyscraper ad (468 x 60, 125 x 125, or 125 x 600 respectively).
Classified ads include:
- Up to to 45 words, maximum of 64
characters per line of ASCII text.
- A hyperlink to your company's site, or
an e-mail address.
- HMTL only: Placement of a company logo
in a text-style ad.
Payment Information: Payment due in
advance, no later than five days prior to publication date.
Reporting: We keep our list clean,
automatically removing unsubscribe requests and manually removing bad
e-mail addresses before sending each issue. Most advertisers set up a
mirror page to track hits from e-mail publications.
Click-Through Rates: Since our
advertisers normally track their own CTRs, it is difficult for us to give
a generalized feedback. We expect that the CTRs range from about 1% to 5%,
though the quality of newsletter advertising CTRs tends to be much higher
than banner ad CTRs, since the customers are much better qualified by the
ad text they have read. We do not guarantee CTRs nor sell sponsorships on
a pay-per-click basis.
Compatibility: We are pleased to
accept advertising focused on our topics of mobile communications, or those in our demographic
profile. We do not accept adult advertising. We reserve the right to
reject any advertising.
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