[October 10, 2001]
NeoPlanet Intros Multi-Platform Software That
Extends Communications From Desktop To PDAs, Phones
NeoPlanet, Inc. announced multi-platform
capability for its Viassary suite, extending the intelligent delivery
of communications on the desktop to personal digital assistants (PDAs)
and mobile telephones. This multi-platform capability marks a milestone
in the company's core strategy and positions NeoPlanet as a Microsoft
Pocket PC 2002 launch partner.
NeoPlanet's Viassary suite of customer-empowering
products and services enables companies to communicate effectively with
their customers through multiple digital touch points. From the desktop
to wireless devices, Viassary solutions create an integrated approach to
reaching customers with greater relevance, targeting the right customer
at the right time with the right interaction.
"Pocket PC 2002 has a great advantage in the marketplace because
it is designed to be the most connected and expandable PDA
available," said Chris Hill, product manager for the Mobility
Division at Microsoft Corp. "We are pleased that NeoPlanet is
taking advantage of the new feature functionalities of Pocket PC 2002
with its Viassary suite. The benefit for companies is flexible and
responsive communications with their customers, as well as increased
effectiveness and measurability of their marketing strategies."
"Viassary's ability to offer consistent communications across
the desktop and Microsoft Pocket PC 2002 presents tremendous
opportunities for companies to convey an explicit value exchange with
their customers," said Warren Adelman, president and CEO of
NeoPlanet. "Given its range of new features and wireless
connectivity options, Pocket PC 2002 provides a powerful customer touch
point for our Viassary clients."
Components of the Viassary suite include: a smart rules engine that
activates the intelligent delivery of communications and applications; a
graphics engine that allows for custom-designed interfaces, branding and
functionality; and push/pull adaptive technology that discretely
downloads applications, content, functionality and product updates in
the background without interrupting customers' computer experience.