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[August 22, 2001]
Semtek Releases PDA Swipe Card Reader
Semtek Innovative Solutions
Corporation announced PDA Swipe, a three-track magnetic stripe card
reader for Palm Powered devices. Targeting industries requiring
m-commerce, age/ID verification, mobile point of sale (POS), or lead
retrieval, PDA Swipe is a cost-effective solution for large and small
organizations alike. Specific industries include restaurant/bars,
professional consumer services, law enforcement and healthcare among
others.
With the PDA Swipe, a Palm VII or wireless modem equipped PDA becomes
a mobile credit card processing terminal. In law enforcement, police
officers with a PDA Swipe-enabled device, can access driving records by
swiping a driver's license, removing the need to radio a dispatcher. For
age/ID verification, nightclub and bar owners can verify the
authenticity of driver's licenses and can log the data.
Waiters in restaurants can accept payments at tables, rather than
having to return to a central location. In retail, payments can be
accepted while customers wait in line. In both retail and food service
industries, using PDA Swipe has the potential to increase operational
efficiency in addition to improving the customer's experience and
strengthening the brand of the company.
The device can also be used in a variety of professional consumer
services, allowing sales force representatives and service people to
collect payment information and other data on existing and potential
customers.
PDA Swipe can be used at trade shows and other marketing
opportunities to gather information about potential leads quickly and
accurately. In healthcare, the device can be used to identify, access
and update patients' medical records. It can also be used to verify
prescription orders and process payment information.
The PDA Swipe requires no batteries; power usage to the device is
minimal, since the card reader remains in a "sleep" mode when
not in use. The handheld computers fit into the PDA Swipe just as they
do with the HotSync cradle that enables bi-directional
synchronization with the users' desktop PCs. The card reader design
allows the PDA to remain attached to the PDA Swipe while performing the
synchronization to the host PC in the HotSync docking cradle. When a
card is swiped through the reader, data on the card is decoded and
transferred to the PDA's database.
"We see a lot of opportunity in the handheld market because so
many industries can potentially use these devices, and within each
industry there can be numerous applications," said Dennis Mos,
Semtek's director of sales and marketing. "Further, we have
developed a cost-effective solution that will yield a rapid return on
investment. The best part is that both large and small organizations can
implement our platform."
PDA Swipe costs the end user $195.00 and works with the Palm III,
Palm VII, Palm V, HandEra 330 and the TRGPro.
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