Broadcom (News - Alert) Corporation’s advanced Bluetooth silicon and software technology is finding customers fast.

During the 3GSM (News - Alert) World Congress, the company announced that ASUSTek Computer Inc. has chosen to use Broadcom’s Bluetooth technology in several new connected PDA products, including the recently launched P535 Triband(TM) PDA GPS and 3G P735 PDA phones. Broadcom is a global leader in semiconductors for wired and wireless communications, and ASUSTek is one of the world’s leading total solution providers for computers, communications and consumer electronics products.

Specifically, ASUSTek has selected Broadcom’s single-chip BCM2045 Bluetooth transceiver and Broadcom Bluetooth for Windows PocketPC Phone Edition (BTW-PPC/PE) software to enhance the advanced features in its P535 and P735 PDA phones with GPS functionality. Broadcom’s BTW software is the most widely deployed Windows-based software in the world and its BCM2045 transceiver is a widely used Bluetooth chip in mobile phones.

Being a short range wireless technology, Bluetooth finds favor with many of the evolving technologies of the world such as Windows Mobile and PDA mobile computing devices. Broadcom caters to this market by providing advanced wireless features and functionalities that were previously available only in notebooks and desktop PCs. The BCM2045 transceiver is a well known single-chip Bluetooth solution and features Bluetooth Version 2.0 compliance and support for Bluetooth 2.1 features. Devices such as PDAs and wireless peripherals, mobile phones, notebook and desktop computers need BCM2045 transceiver to provide seamless wireless multimedia performance while streaming audio and video.

Among the Windows-based Bluetooth software, Broadcom BTW-PPC/PE software is very well known and it features advanced functionalities such as PowerPoint presentations and the ability to remotely control the Windows Media player. The software also enables notebook-class Bluetooth features on PDA and smartphone devices.

The ASUS P535 Triband PDA phones are known for their full wireless functionality and GPS. These phones aim to keep the user connected by offering Internet access, push email and off-site synchronization of contact information and calendar over wireless (802.11b+g) or mobile phone GPRS networks. Add to this the features like the ability to view and edit office documents, you will know why P535 PDA phones have become an indispensable tool for those always on the move.

About Broadcom

Broadcom Corporation is a global leader in semiconductors for wired and wireless communications for the home, enterprise and mobile markets. Broadcom provides the industry’s broadest portfolio of state-of-the-art system-on-a-chip and software solutions to manufacturers of computing and networking equipment, digital entertainment and broadband access products, and mobile devices.

Broadcom is one of the world's largest fabless semiconductor companies with annual revenue of more than $2.5 billion. It is headquartered in Irvine, Calif., and has offices and research facilities in North America, Asia and Europe. Broadcom Class A shares trade on the NASDAQ National Market under the symbol BRCM.

About ASUS

ASUS is a technology-oriented company and it is a leading provider of 3C (computers, communications and consumer electronics) total solutions. In 2005, ASUS shipped 52 million motherboards which meant that one out of every 3 desktop PCs sold last year was powered by an ASUS motherboard.

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Raju Shanbhag is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.