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PDAs & WAP-Enabled Devices Connect You With
Customers Anytime/Anywhere!
An increasingly prominent trend in
customer relationship management (CRM) software has been the
connectivity of a wireless component allowing companies to support their
customers even when their best customer resources are not in the office.
The ability to leverage your corporate
resources most effectively is crucial because in today's challenging
business climate, the company that best services its customers wins.
Organizations are learning that they must integrate all sales and
customer service channels into one centralized resource, and they are
beginning to understand that leveraging mobile employees is an essential
component of a true 360-degree customer relationship. If your CRM
systems and data are not accessible to employees away from their
desktops, you are shortchanging your customers and your company.
Wireless technology has likewise freed up
CRM and contact center management, as they are now able to monitor the
quality of their company's customer interactions regardless of where
management is located.
According to Marc Robins, TMC Vice
President and Group Editorial Director, "We all know that
skills-based routing is an integral part of providing the best service
to your customers in a contact center. But the right expert may not
always be at his or her desk, quietly working at a PC. Instead, the
desired expert might be a technician on the road, a company executive on
vacation or a contact center manager in a classroom conducting a
training session."
Continues Robins, "What would it be
worth in the world of customer service to be able to reach the right
person to handle a customer contact at all times and furthermore, have
that person able to access the appropriate software and databases
regardless of their location?"
The answer to this question will be found
where the most advanced mobile CRM solutions will be displayed; "Planet
PDA - The 2nd Global Summit On Enterprise And Custom Volume Handheld
Computing Solutions." The event will be held May 13-16, 2002 at
the Boston World Trade Center.
Planet PDA offers a first-class forum for
learning how handheld computing solutions - when effectively deployed in
the enterprise or other organizations - can dramatically improve
productivity, efficiency and profitability. From seamless
anytime/anywhere access to corporate networks, to field sales and
service and vertical market applications, PDAs and other handheld
devices are transforming mobile workers from out-of-sight, out-of-mind
road warriors into never-out-of-touch contributors and collaborators.
For complete conference
information, visit www.planetpdaexpo.com
or to exhibit or sponsor this event, please call Hilary
Inman at (203) 852-6800, ext. 146.
If you're interested in speaking at
Planet PDA please contact John
Gatens at 203-852-6800 ext. 271.
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