May/June 2009 | Volume 1/Number 3
Dilithium Networks Takes on Mobile Video
By Rich Terhani
The mobile video opportunity grows by leaps and bounds and with bigger mobile screens and faster wireless broadband networks, we can expect larger amounts of revenue to be derived from mobile video by carriers and content providers.
Zuber says there’s been increasing demand for anything related to supporting video and services, and social networks are starting to have an impact, as is the craze for user-generated content. Dilithium supports content adaptation so any content can travel to and be experienced via any codec to any device – it’s all an outgrowth of their transcoding, transrating, and transizing expertise. They have end-to-end solutions for 3G networks and a powerful service creation platform — Zuber says they can roll out new services in just six weeks. This is pretty remarkable, especially when you consider that the modern network is a jumble of differing standards, codecs and bit rates. Dilithium’s technological expertise also extends from mobile (2.5G, 3G, EDGE, Smartphones, WiFi) to set-top boxes. The customers themselves, of course, are agnostic to access methodology, they just want somebody like Dilithium to make it easy for them to access content, and for it to be a high-quality experience, regardless of whether it’s delivered by H.264, H.263, Flash, Windows Media, Quicktime, or what have you.
"We enable protocol translation," says Zuber, "but bringing IP to the mobile world is a tougher proposition. The U.S. is still an emerging market. Things are more advanced on the Internet than on wireless. Still, we’ve had wins with many Internet aggregators and carriers, and they’re starting to launch services. We’ve helped Vodafone, for example, as well as China Telecom, SingTel (News - Alert), and so forth. Pricing plans and business models are starting to take shape. Our cash flow is positive and we’re profitable." I got a chance to demo the technology on an iPhone (News - Alert) and was blown away by the quality of the stream over the AT&T 3G network. I happened to be driving in a portion of Connecticut with poor cellphone coverage and was surprised that the stream kept playing in areas where I remember having problems talking. I would imagine most users would be impressed with this technology as well and pay serious money for the ability to stream live TV to their cellphones. Obviously this capability exists today but the screen size of an iPhone makes it an especially compelling viewing experience and I would imagine AT&T should be in a big rush to roll this out to the masses.
I would of course precede all programming with a stern warning about the dangers of watching TV as you drive which as you can imagine can be quite distracting as it was to me.