[July 27, 2016]

Connected Consumer Survey 2016: OTT and Digital Economy services in the Middle East and North Africa - Research and Markets

Research and Markets has announced the addition of the "Connected Consumer Survey 2016: OTT and Digital Economy services in the Middle East and North Africa" report to their offering.

"Operators in the Middle East and North Africa need to regain consumers' trust, or they risk missing out on emerging opportunities that depend on users' sensitive data."

Over-the-top (OTT) VoIP penetration in the Middle East and North Africa (MENA) is among the highest in the world. Take-up of these services is driven by growing smartphone penetration and relatively high prices for voice and messaging services in the region, particularly for international usage. Penetration is particularly high among foreign nationals.

This report focuses on aspects of Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in the Middle East and North Africa (MENA) region. In particular, it focuses on respondents' usage of over-the-top (OTT) communications and digital economy services. This part of the survey was conducted in association with On Device Research.

The research was conducted in July and August 2015. The survey groups were chosen to be representative of the mobile-Internet using population in the region. We set quotas on age, gender and employment status to that effect. There were a minimum of 750 respondents per country, and 3750 respondents in the region.

This report:

- identifies which OTT messaging and voice calling apps are used most in MENA

- provides a discussion about what operators with can learn from the behaviour of OTT app users in MENA

- highlights the main payment mechanisms for ecommerce in MENA

- provides insight into the organisations that consumers in the region are most willing to trust with their personal data

- analyses the trends in operator-led mobile money usage in MENA

- examines whether single sign-on and identity management services represent an opportunity for operators in the region.

Key Questions Answered in This Report

- What are the main OTT messaging and voice calling apps in MENA?

- What can operators learn from the behaviour of OTT app users in MENA?

- What are the main payment mechanisms for ecommerce in MENA?

- Which organisations are consumers in MENA most willing to trust with their personal data?

- What are the trends in operator-led mobile money service usage in MENA?

- Do single sign-on (SS0) and identity management services represent an opportunity for operators in the region?

Companies Mentioned

- Morocco

- Oman

- Qatar

- Saudi Arabia

- United Arab Emirates (UAE)

For more information visit http://www.researchandmarkets.com/research/xsb9k2/connected

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View source version on businesswire.com: http://www.businesswire.com/news/home/20160727005942/en/

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