TMCnet News
StreamSend Launches StreamSend InsightsStreamSend, the email marketing service provider, now offers StreamSend Insights -- a powerful marketing automation platform that enables behavioral marketing campaigns by tracking subscribers' actions while they visit customers' business websites. "Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads." - Annuitas Group "The bottom line is that StreamSend Insights helps customers increase sales by sending emails based on actual website or shopping behavior," said Dan Forootan, president of StreamSend Email Marketing. "Businesses gain the ability to send the right message to the right person at the right time. And the messages are highly accurate because each triggered communication is determined by an action or by data derived from the person receiving the message. Here are five examples of how behavioral remarketing can change the game for ecommerce businesses."
1. Shopping Cart Abandonment
2. Product Recommendation Campaigns Solution: Businesses can use Insights to monitor what products customers are browsing and buying and include those items (or similar items) in ongoing product recommendation emails.
3. Drip Campaigns Solution: Monitor user behavior and send highly targeted emails when users engage with website content such as whitepapers, guides, and videos.
4. Welcome / Onboarding Series Solution: Send trial users an onboarding series with useful resources such as "how to" videos, use cases, success stories, and more. Alter the messaging based on whether the trial user is actively using the trial account or not.
5. Lead Qualifying Campaign Solution: Offer reports featuring different investment ideas on the website and monitor what content users are reading and how often. Find out how to identify customers who are ready to buy, based on their website and shopping behavior -- get the StreamSend Insights Guide here.
StreamSend
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