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Cincinnati Start-up ConnXus® Launches Solution to Strengthen Corporate Connections with Women- and Minority-Owned Companies
[August 20, 2015]

Cincinnati Start-up ConnXus® Launches Solution to Strengthen Corporate Connections with Women- and Minority-Owned Companies


ConnXus®, the Mason, Ohio-based start-up that connects diverse and small businesses with companies seeking to expand and diversify their supplier base, has upgraded its technology platform to better connect buyers and suppliers in the marketplace.

The intuitive, new Web interface allows buyers to access compliance information, find, hire and manage suppliers, and track diverse supplier spend. Additionally, suppliers can create and manage a custom profile, upload certification documents and find potential opportunities with match notifications in the ConnXus platform.

"I love the new website. It is so easy to navigate and houses loads of great content for diverse suppliers, including certification and business trend information," says Cathy Lindemann, president of Evolution Creative Solutions in Cincinnati, Ohio.

Lindemann's company is a WBENC and WOSB certified woman business enterprise that specializes in creative business and marketing solutions for small and large companies.

"We work with Fortune 500 businesses across the country and add new, qualified suppliers to our database every day, so we need a robust platform to handle the tremendous growth we have experienced over the last few years," said Rod Robinson, founder, president and CEO, ConnXus Inc. "As we celebrate our 5-year anniversary, we're already looking ahead to the future. We're excited to unveil our new website and refreshed brand, as we recommit ourselves to Supplier Diversity Made Simple®."

The web portal update is part of a wide-ranging ConnXus brand refresh initiative.

"Our new web portal is the result of spending months responding to feedback from our buyers and suppliers. The upgraded website is more intuitive, with a new look and feel, and increased content to support the success of our users," says brandmanager Feoshia Davis.



gyro Cincinnati, a full-service business-to-business marketing agency, supported ConnXus on design and content development for the new website.

"We knew that an easy-to-navigate Web portal would be a game-changer for ConnXus. It's exciting for us to take our extensive background in Web development and put it to work in our own backyard," said David Rosenthal, vice president and business leader, gyro Cincinnati.


Currently, ConnXus has more than 1.6 million suppliers in its database. The platform was designed based on Robinson's experiences with incomplete databases, fragmented resources and expensive procurement software. ConnXus fills this gap by not only helping corporations reach diversity goals, but also helping suppliers market themselves and gain the proper classifications and certifications to reduce instances of penalty or fraud.

To date, ConnXus has helped Fortune 500 companies navigate the procurement process, including The Coca-Cola Company, McDonald's Corporation, Harley-Davidson Motor Company, Cincinnati Children's Hospital Medical Center and the YMCA of the USA.

For more information visit ConnXus.com.

About ConnXus

Headquartered in Mason, Ohio, ConnXus helps grow diverse woman- and minority-owned businesses by connecting them to Fortune 2000 corporations seeking a competitive edge through Supplier Diversity. Our cloud-based supplier relationship management platform enables major corporations to better manage every aspect of their Supplier Diversity compliance and programs. ConnXus is a Software as a Service provider and an NMSDC-certified African-American company. Visit us on Facebook or Twitter.

About gyro

As a global ideas shop, gyro has a mission to create ideas that are humanly relevant. gyro is the 2014 BMA Global B2B Agency of the Year and an Advertising Age (News - Alert) Top 50 Agency. gyro also serves as Global Marketing Advisor to FORTUNE. With 600 creative minds in 14 offices, gyro works with top companies including BBC, Cars.com, DuPont, eBay, FedEx, HP, John Deere, SAP (News - Alert), Tate & Lyle, TD Ameritrade and USG. www.gyro.com.


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