TMCnet News
Research and Markets: United States Consumer LBS Market Report 2014-2018: Foursquare Labs, Google, HERE (Nokia), TeleNav & TomTom Dominates the MarketDUBLIN --(Business Wire)-- Research and Markets (http://www.researchandmarkets.com/research/2npctp/consumer_lbs) has announced the addition of the "Consumer LBS Market in the US 2014-2018" report to their offering. The Consumer LBS market in the US to grow at a CAGR of 26.11% over the period 2013-2018 Location-based services (LBS) are information services that are accessible with mobile devices through the mobile network. They use geographical information to serve a mobile user. LBS are used by consumers, enterprises, as well as government organizations. They provide a medium to connect enterprises with consumers. In the Consumer segment, they are used for car navigation, traffic information, pedestrian navigation, mobile payment, mobile coupons, friend finder, date finder, family locator, check-in, indoor routing, mobile yellow pages, shopping guides, product tracking car-park guidance, weather information, and findingnearest taxi and buses. They are very beneficial to consumers and make their day-to-day life simple by providing a large number of applications at an affordable cost. One of the emerging trends in this market is the increase in popularity of location-based games among youth. About 25 percent of mobile phone users play location-based games on their mobile, which requires Radio-frequency Identification chips, barcodes, SMS short codes, image recognition, and augmented reality technology. According to the report, one of the main drivers in this market is the Enhanced 911 mandate for emergency services. Location-based emergency services provide the end-user's location information to the nearest third-party service provider. Location-based emergency services enable wireless operators to handle wireless emergency calls by delivering the call-back number and originating location information to the appropriate public-safety answering point. Further, the report states that one of the major challenges in this market is the concern over data privacy. Location and other personal information about the consumer are shared among the players in the LBS value chain. They are used indoors such as hospitals, stadiums, airport, school building, stadium, auditorium, and malls. In addition, LBS are used in emergency services such as fire, accidents, and theft. The Consumer LBS market in the US can be classified into eight major segments based on application:
Key Vendors For more information visit http://www.researchandmarkets.com/research/2npctp/consumer_lbs |
