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Infinitive Establishes European Presence with London Office Launch
[September 29, 2014]

Infinitive Establishes European Presence with London Office Launch


WASHINGTON --(Business Wire)--

Infinitive, a consultancy headquartered in the Washington, D.C. metropolitan area and servicing major U.S. markets, today announced the launch of operations in the United Kingdom. Infinitive has experienced over 300 percent growth in its US-based digital media, marketing and advertising practices, and the London office will help publishers and marketers alike seize monetization opportunities, streamline digital advertising operations and better understand audiences and customers.

"As our digital media clients increasingly globalize their marketing and advertising operations, it makes sense for us to expand our footprint as well," said Denis McFarlane, CEO, Infinitive. "Establishing a presence in London enables us to further support our clients' success in the highly dynamic digital media and publishing marketplace."

Fiona Davis has been named Managing Director of UK Operations, which will focus on digita advertising solutions and customer and audience intelligence. Ms. Davis is an internationally recognized digital media expert, with 20 years' experience in digital media and technology. Most recently, she was VP International Technology at CBS Interactive and Operations Director for EMEA at CNET Networks (News - Alert).



"I'm delighted to join a vibrant, growing organization like Infinitive, and look forward to leading its overseas expansion," Ms. Davis said. "Customer and audience intelligence is in high demand for marketers and publishers alike. This new European office will better enable Infinitive to assist customers in putting robust data platforms and processes in place to leverage the rich sources of data they have accumulated across their organizations."

"The rapid rise of programmatic advertising channels and data driven ad products has left many marketers and publishers navigating a complex ad technology landscape. Infinitive strives to reduce that complexity for our clients and to support them in building out their process and technology environments to capitalize on this growth," said Digital Ad Solutions Practice Executive Peyton Marcus.


Ms. Davis is joining Infinitive's U.S. team of media and analytics consultants, who have forged relationships with top advertising technology providers, marketers and publishers to provide custom solutions for leveraging data to enhance marketing and advertising effectiveness. Currently, Infinitive's client list includes three of the top five broadcasting companies, three of the top five cable companies, and over 30 leading digital media companies. Further, Infinitive partners with leading digital media technologies to deliver higher revenue, more efficient operations and clearer visibility into customer/audience needs for its clients.

About Infinitive

Infinitive enables Global 2000 companies to master the digital world by generating more value from their investments in digital ad solutions, business transformation, customer & audience intelligence and enterprise risk management. Our experienced consultants help our clients operate more efficiently, effectively and strategically. For more information, visit www.Infinitive.com.


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