| [August 18, 2014] |
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StreamSend: 7 Ways to Build Business with Responsive Email Design
SACRAMENTO, Calif. --(Business Wire)--
StreamSend,
the email
marketing service provider, shows agencies and marketers how to
effectively reach customers on the go or at their desks with responsive
email design. Responsive templates ensure that clients' emails
display properly on all screen sizes, making them easy to view - and
engage with-regardless of where they are being viewed.
"Studies show that over 90% of the adult U.S. population owns a cell
phone, and that most of those consumers use their smartphone more for
reading emails than making calls," said Dan Forootan, president of
StreamSend Email Marketing. "If marketers aren't optimizing their
clients' emails for mobile devices like cell phones and tablets, they
will be losing out to their competition in the battle for customers'
attention. Here are a few best practices to keep in mind when designing
responsive email templates for clients."
1.
When you start designing your clients'
responsive email template, begin with the smallest screen first. This
method is much easier than retrofitting a large desktop design to a
mobile device. Try to visualize how the viewer will be reading the email
from top to bottom, then plan out the most effective positions for your
clients' content.
2. Make Things Stack Up
Stacking and scaling: When
creating your clients' design, think about how the content will stack
and which images will scale and which will be hidden when viewed on a
mobile device. While different mobile devices have slightly different
screen sizes, the 480-pixel break point is the most commonly used.
3. Easy to Navigate
If you must include a navigation
bar, restrict it to a maximum of three links at the top of your clients'
email. If the nav bar is too long, it will either be too small to read
(and click) on a mobile device, or it will stack awkwardly.
4. Be Nearsighted
Pick high-contrast fonts with a
minimum size of 13 pixels. Use only bold to highlight important titles
or sections and avoid italics altogether, as these styles are harder to
read.
5. Content is Only King when Visible
Many mobile
device owners have their default settings set to block images in emails.
For that reason, don't place important information in your images. Put
your most important elements, such as a call to action, in the text and
position it toward the top so that your message is delivered without
forcing the reader to scroll. And be sure to use alt tags for all images.
6. Easy Touch
Whenever possible, links and buttons
should be a minimum of 44 x 44 pixels.
7. Test Yourself
Once your clients' emails have been
coded, test them to make sure they display correctly on different mobile
devices as well as in Gmail, Outlook, etc. Consider using applications
such as Email on Acid or Litmus to preview how your email will display
in the most popular email clients and devices.
Learn more about responsive email design and the other ways agencies
can put the power of email marketing to work for their clients -- read
StreamSend's Agency
Email Marketing Guide at www.StreamSend.com/AgencyGuide.
StreamSend
StreamSend offers an easy-to-use, affordable and
reliable email marketing service designed to help businesses maximize
the reach of their marketing budget when sending an email newsletter or
using Social Media. StreamSend offers a number of industry-leading
standard pricing plans, private-label and affiliate programs and
hands-on personal client service. Started in 1998, StreamSend is a
leader in Email Marketing.
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