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Citrix: mobile data users fear exceeding their quota, open to sponsored data plans; Consumer survey reveals what mobile subscribers think about their data usage and mobile data services experience(M2 PressWIRE Via Acquire Media NewsEdge) SANTA CLARA, Calif. -- Citrix today revealed findings from a consumer survey about mobile device etiquette, sponsored data plans and the mobile user experience. The survey of adult smartphone and tablet owners, conducted by Wakefield Research on behalf of Citrix, found that, as a group, younger mobile users (millennials) are the most fearful about exceeding their mobile data limit, while, as a group, adults with children are those most likely to actually exceed their monthly data limit. "Subscribers are constantly changing the way they interact with mobile devices. Overall, subscribers are demanding more data, more of the time, but specifically how they wish to use this data is changing," said Chris Koopmans, VP & GM, Service Provider Platforms at Citrix. "The findings of this survey highlight the myriad ways in which subscribers are using their data plans and provide operators insight into subscriber attitudes and perceptions about mobile data consumption." A majority of subscribers say they exceed their mobile data quota - even more fear exceeding it - 82 percent fear the data usage impact of mobile apps on their monthly data limit and have avoided using an app because of that fear. Subscribers using iPhones are more concerned about data overages than Android smartphone subscribers (66 percent versus 48 percent). - 67 percent of those who watch at least one mobile video per month say they have exceeded their monthly data limit. This drops to 36 percent for those who watch less than one mobile video per month. - Adults with children say they use more data than those without - 72 percent of parents believe they exceed monthly limits, while only 46 percent of childless adults say they exceed them. Subscribers will use more data services if they're offered through a data plan sponsored by a content provider - 71 percent of men and 62 percent of women would engage more if sponsored data plans were available. Specifically, subscribers would access bank account info (39 percent), watch educational videos (33 percent), watch advertisements (28 percent), hold a teleconference (21 percent) or file an insurance claim (18 percent). - The younger generation is more open to sponsored data plans with 78 percent of millennials receptive to plans, compared to just 52 percent of baby boomers. - Parents are more interested in sponsored data plans compared to non-parents. 77 percent of parents are likely to do the tasks above if data usage was sponsored, in sharp contrast to 58 percent of non-parents. "Sponsored data plans are likely to be a growing source of revenue for mobile operators. The findings of this survey suggest that although subscribers are keen to consume data, they are also worried about exceeding data limits," said Koopmans. "Sponsored data plans are one way in which content providers can engage with their target audience. This research is a first in terms of assessing the subscriber's desire to receive these plans." Methodology The consumer survey was conducted by Wakefield Research (www.wakefieldresearch.com) on behalf of Citrix. It was distributed among 1,000 U.S. adult smartphone or tablet owners ages 18 and older, in January 2014, using an email invitation and an online survey. Quotas were set to ensure reliable and accurate representation of the U.S. adult smartphone or tablet owner population 18 and older. About Citrix Citrix (NASDAQ:CTXS) is a leader in virtualization, networking and cloud infrastructure to enable new ways for people to work better. Citrix solutions help IT and service providers to build, manage and secure, virtual and mobile workspaces that seamlessly deliver apps, desktops, data and services to anyone, on any device, over any network or cloud. This year Citrix is celebrating 25 years of innovation, making IT simpler and people more productive with mobile workstyles. With annual revenue in 2013 of $2.9 billion, Citrix solutions are in use at more than 330,000 organizations and by over 100 million people globally. Learn more at www.citrix.com. For Citrix Investors This release contains forward-looking statements which are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933 and of Section 21E of the Securities Exchange Act of 1934. The forward-looking statements in this release do not constitute guarantees of future performance. Those statements involve a number of factors that could cause actual results to differ materially, including risks associated with the impact of the global economy and uncertainty in the IT spending environment, including in revenue growth and recognition of revenue, products and services, their development and distribution, product demand and pipeline, economic and competitive factors, including risks associated with international growth and IT consolidation, as well as other risks detailed in the Company's filings with the Securities and Exchange Commission. Citrix assumes no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein. Citrix is a registered trademark of Citrix Systems, Inc. in the United States and other countries. All other trademarks, service marks and product names used herein are the property of their respective owners Francesco Tius Axicom t: +44 (0)20 8392 4061 m: +44 (0) 7921 058 736 [email protected] www.axicom.com . (c) 2014 M2 COMMUNICATIONS |