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Magic Logix's CEO on Forbes.com
[February 07, 2013]

Magic Logix's CEO on Forbes.com

Feb 07, 2013 (PRWeb.com via COMTEX) -- Magic Logix is well known as a leader in digital marketing and for the use of marketing automation tools such as Marketo, Eloqua and Genius for business when applicable. Hassan Bawab, CEO of Magic Logix, is a member of the Young Entrepreneur Council and was asked to write an article for Forbes covering marketing automation titled "Are Marketing Automation Tools Right for Your Business 5 Insights." Marketing automation tools automate your digital marketing content after integration with your CRM and CMS software. They are a very sophisticated development for B2B business sales and data management. When used properly, these tools prove to be vital to the success of a business and help with lead scoring, sales processes, communication between the marketing and sales departments and content mapping. Magic Logix has implemented the use of marketing automation for a number of global clients, including Actian, Talend, SpringCM, FiREApps and InterWest Partners.

In the article, Hassan has discussed the following 5 Insights: Start with as clean and clear a database as possible.

Establish a consistent lead scoring methodology to rank leads.


Establish strong communication between the marketing department and sales department.

Evaluate your current sales process flows.

Map your content (or develop a plan to do so).

Marketing automation tools can be very intricate. However, they are customizable and can be used to fit the needs of many different businesses. As a leading Global digital marketing agency, we are happy to implement the use of marketing automation tools when they are necessary for a business to thrive and understand their importance in helping to integrate both business and sales data.

Hassan Bawab, Founder and CEO of Magic Logix.

For more information, please visit Forbes.com.

Read the full story at http://www.prweb.com/releases/2013/2/prweb10407170.htm PRWeb.com

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