|[February 07, 2013]
Sigma Corporation of America Announces Website Redesign to Support New Global Vision
RONKONKOMA, N.Y. --(Business Wire)--
Corporation of America a leading researcher, developer, manufacturer
and service provider of some of the world's most impressive lines of lenses,
today introduces a website redesign based on the recently-announced
Global Vision to provide the brand with a new look, feel and voice.
The Sigma Global Vision is a restructuring of product categories and
designs with a goal of enabling photographers to update and adjust their
lenses to suit their personal preferences. The new lenses, divided into
Contemporary, Art and Sports lines, represent clearly-defined
manufacturing concepts to help guide photographers' product selection.
This evolution of lenses under the new Global Vision comes with a strict
degree of quality control and optimized optics to ensure superb end
Sigma's new direction has been translated into a state-of-the-art
website reflecting the company's new vision and brand voice. Led by Blue
Collar Interactive, the new site offers a user-friendly experience,
focusing on education and showcasing end result images. New features
include tools such as a product finder and comparison tool, several
redesigned photo galleries and an expanded Sigma Lounge section. The
design aesthetic is clean and modern, with special attention given to
optimized mobile browsing. Every image on the site was created using
"The minimalistic yet definitive style of the site is a reflection of
where Sigma is going as a company," said Mark Amir-Hamzeh, president of
Sigma Corporation of America. "This site signifies a new era for Sigma
and it represents how we are evolving. We want to be the resource for
all things photography because that's what we do; photography is our one
and only focus."
The new site offers enhancements including:
product finder: Search tool optimized for a more robust and
tailored process for filtering out products based on individual
preferences and needs.
photo galleries: Four highly interactive galleries where
photographers can submit, share, peruse, examine, enlarge or simply
enjoy. Browse through over 2,032 featured images that have been
captured with Sigma equipment.
Comparison tool: From any product wall, users can select and
compare up to five products and get a side-by-side comparison of all
specs to help identify the right product selection for their needs.
Sigma Lounge: A new section in the Sigma Lounge area has been
added called "Learn from the Pros" where Sigma Pros provide users with
advice on various photography topics such as technique, tools, style
and business tips.
For information about Sigma Corporation of America, visit www.sigmaphoto.com.
For more information about the Global Vision, visit www.sigma-global.com.
About Sigma Corporation
Since 1961, Sigma has worked towards a single, simple goal: To imagine,
and develop, the technologies that will allow the attainment of the
perfect image. It's a commitment we've made, and honored since day one.
It's evident in our collaborative design process that unites R&D,
manufacturing, marketing, sales, and service. And it's evident in our
final products, built with premium materials, and known worldwide for
quality and performance. This family-owned organization is the largest,
independent SLR lens manufacturer in the world, producing more than 45
lenses that are compatible with most manufacturers, including Sigma,
Canon, Sony, Nikon, Olympus, Panasonic (News - Alert) and Pentax. Sigma Corporation
also produces digital SLR cameras and high-definition digital compact
cameras. The company is headquartered in Japan, with offices
strategically located throughout Europe, Asia and North America.
Photography is all we do. And it's all we've done. For information,
please visit www.sigmaphoto.com.
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