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Research and Markets: Case Study: yuMobile (Essar Telecom) selects a pre-integrated CRM/billing platform for Kenyan greenfield operationDUBLIN --(Business Wire)-- Research and Markets (http://www.researchandmarkets.com/research/jmb49j/case_study) has announced the addition of the "Case Study: yuMobile (Essar Telecom) selects a pre-integrated CRM/billing platform for Kenyan greenfield operation" report to their offering. For greenfield perations, choosing best-of-suite rather than best-of-breed solutions can enable significant cost savings in terms of upfront solution licensing costs and integration costs. yuMobile launched a greenfield mobile operation in Kenya in 2008. It looked for a cost-effective solution for CRM and billing that could be quickly implemented, and decided on a pre-integrated CRM/billing system. This case study provides: - A description of the operator description and analysis of the project business drivers - A brief description of the operations and software strategy - A deployment summary - Key business benefits and learnings. For more information visit http://www.researchandmarkets.com/research/jmb49j/case_study
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