[January 31, 2013]

Research and Markets: Telco OTT Service Case Studies: Next-Generation Mobile Voice and Messaging

Research and Markets (http://www.researchandmarkets.com/research/rhxwtz/telco_ott_service) has announced the addition of the "Telco OTT service case studies: next-generation mobile voice and messaging" report to their offering.

Self-cannibalising certain revenue streams may well be the best long-term strategy for many mobile operators.

Operators are launching their own next-generation voice and messaging services in an attempt to counter the threat from operating system and app providers. Many operators are pursuing a standards-based route to market, typically based on IS deployment (for example, RCS). Others are developing proprietary over-the-top (OTT) services, otherwise known as 'telco OTT' offerings. This latter group is the focus of this Viewpoint.

This Viewpoint provides:

- an overview and assessment of the different approaches to 'telco OTT' offerings, focusing on four broad categories:

- voice over Wi-Fi

- one number, multiple devices

- IP-based messaging

- advanced call management.

- nine case studies of 'telco OTT' communication services:

- A1 over IP (Telekom Austria (News - Alert))

- Libon Voicefeed and Address Book (Orange)

- Bobsled and Clever Connect (T-Mobile)

- Netphone (Smart Communications)

- Rogers One Number (Rogers Communications)

- freeyah (T-Mobile Poland)

- TU Me (Telefónica (News - Alert))

- Tele2 +46 (Tele2)

- TU Go (Telefónica).

- recommendations for operators.

Companies Mentioned

- Telekom Austria

- Orange

- T-Mobile

- Smart Communications

- Rogers Communications (News - Alert)

- T-Mobile Poland

- Telefónica

- Tele2

- Telefónica.

For more information visit http://www.researchandmarkets.com/research/rhxwtz/telco_ott_service

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