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Nearly One in Two Sales Professionals Cite Lack of Mobile Access as Barrier to Selling, According to MicroStrategy Online Survey
[December 20, 2012]

Nearly One in Two Sales Professionals Cite Lack of Mobile Access as Barrier to Selling, According to MicroStrategy Online Survey

TYSONS CORNER, Virginia, Dec 20, 2012 (PR Newswire Europe via COMTEX) -- -- MicroStrategy, a Global Leader in Mobile Software, Surveys 500 U.S. Organizations on Tablet Use TYSONS CORNER, Virginia, Dec. 20, 2012 /PRNewswire/ -- MicroStrategy(R) Incorporated , a leading worldwide provider of enterprise software, today announced the results of a recent survey of over 500 U.S. organizations* on the use of tablet computers to support sales activities across many industries.

(Photo: http://photos.prnewswire.com/prnh/20121220/NE32662-INFO [http://photos.prnewswire.com/prnh/20121220/NE32662-INFO] ) Results of the survey reveal that: MicroStrategy's Mobile Platform meets the needs identified by this survey and drives sales effectiveness.

"Mobile apps, built on MicroStrategy, put comprehensive, dynamic product information on tablets and into the hands of salespeople at the point of interaction with customers--improving the quality and effectiveness of the meeting," said Dan Kerzner, Senior Vice President, Mobile, MicroStrategy Incorporated. "Organizations can positively impact sales productivity by deploying apps on mobile devices that integrate key sales systems, allowing salespeople to perform selling tasks while out working in the field. Our recent survey points to the pressing need for mobile, especially tablet-based solutions for corporate sales forces worldwide." The MicroStrategy Mobile App Platform In Use Around the World On-Demand Webcast on Mobile Sales Effectiveness In a recent webcast, MicroStrategy discussed detailed survey results as well as the types of MicroStrategy Mobile-built apps that customers across a variety of industries have deployed to support their field sales teams, enhance customer engagement, and increase sales effectiveness. The on-demand webcast and additional details on MicroStrategy Mobile Sales Effectiveness Apps are available at: www.microstrategy.com/mobile/sales-apps [http://www.microstrategy.com/mobile/sales-apps].


MicroStrategy App in iTunes App Store To download the MicroStrategy Mobile iPad App, visit: https://itunes.apple.com/us/app/microstrategy-mobile-for-ipad/id382821025 mt=8 [https://itunes.apple.com/us/app/microstrategy-mobile-for-ipad/id382821025 mt=8]. To download the MicroStrategy Mobile iPhone App, visit: https://itunes.apple.com/us/app/microstrategy-mobile-for-iphone/id376256699 mt=8 [https://itunes.apple.com/us/app/microstrategy-mobile-for-iphone/id376256699 mt=8]. View "Apps for Sales" section to view demos and other related resources.

*This online survey is based on the responses of 500 U.S. organizations, predominately in sales (83%). Nearly 40 percent indicated their organization employed more than 25,000 people. The survey respondents represented a diverse group of industries, including pharmaceutical, healthcare, travel, manufacturing, technology, telecommunications, energy and utilities, consumer packaged goods, financial services, retail, and more.

About MicroStrategy Incorporated Founded in 1989, MicroStrategy is a leading provider of enterprise software platforms for business intelligence (BI), mobile intelligence, and social intelligence applications. MicroStrategy's BI platform enables leading organizations worldwide to analyze the vast amounts of data stored across their enterprises to make better business decisions. Companies choose MicroStrategy BI for its ease-of-use, sophisticated analytics, and superior data and user scalability. MicroStrategy's mobile intelligence platform helps companies and organizations build, deploy, and maintain mobile apps across a range of solutions by embedding intelligence, transactions, and multimedia into apps. MicroStrategy's social intelligence platform includes a number of applications that help enterprises harness the power of social networks for marketing and e-commerce, as well as a suite of free consumer friendly apps that use MicroStrategy's enterprise technologies. The MicroStrategy Cloud offering combines MicroStrategy and third-party software, hardware, and services to enable rapid, cost-effective development of hosted BI, mobile, and social applications. To learn more about MicroStrategy , visit www.microstrategy.com [http://www.microstrategy.com/] and follow us on Facebook (http://www.facebook.com/microstrategy [http://www.facebook.com/microstrategy]) and Twitter (http://www.twitter.com/microstrategy [http://www.twitter.com/microstrategy]).

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy Cloud, and MicroStrategy Mobile are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

MSTR-G Contact: Warren Getler MicroStrategy Incorporated +1-703-744-6258 wgetler@microstrategy.com [mailto:wgetler@microstrategy.com] Web site: http://www.microstrategy.com/

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