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Nimble & HootSuite Announce Integration to Close the Loop on Social Selling & Customer Engagement
SANTA MONICA, CA, Dec 11, 2012 (MARKETWIRE via COMTEX) --
Nimble, the pioneer of social relationship management, now
integrates with HootSuite, makers of the market-leading social media
management system. Now users can connect social media best practices
to Social CRM capabilities, such as identifying, connecting and
nurturing prospects; businesses can finally "close the loop" on
social selling and customer engagement.
The Nimble app for HootSuite enables users to transform limited
social profiles into complete contact records with conversation
history and context. It provides sales teams and business
professionals with the contact management, sales and social business
capabilities they need to turn prospects into customers, and measure
the effectiveness of social activities.
The Nimble app for HootSuite allows users to view contact
information, such as additional social profiles, phone number, email,
bio, location and date of last contact in the HootSuite dashboard.
With a simple mouse click, users can jump directly from HootSuite to
the Nimble contact record and manage deeper contact details, such as
viewing a complete conversation history, scheduling follow up tasks
and events, logging notes, and forecasting sales.
The Nimble app for HootSuite is now available free to HootSuite and
Nimble users.
"Social media is moving beyond the early adoption by marketing and
community managers to the rest of a company's customer facing
business professionals. Sales, Service and Support teams will benefit
greatly by utilizing social media to enable customer engagement and
social selling," says Ryan Holmes, CEO of HootSuite. "Through the
Nimble app, business teams can now follow up with social media leads,
nurture relationships in real time, and close deals easier than ever
before."
"At Nimble, we believe that effective team engagement drives
relationships, and relationships drive more sales," said Jon Ferrara,
CEO, Nimble. "Our new app integration with HootSuite will help spread
social media use beyond community managers and marketers to the rest
of the company. It provides business professionals with social
relationship management tools that create valuable and repeatable
social selling opportunities."
Key benefits of the Nimble integration include:
-- Closed Loop Social Selling: Closed loop social selling is empowering
an entire business team to stay on one page with their critical social
contacts. This process involves tracking the contact from prospect to
customer and the resulting ROI. Combining HootSuite's extensive social
monitoring and publishing capabilities and Nimble's customer
engagement and social selling tools will enable business teams to
pinpoint and connect with key prospects and existing customers with
increased relevance.
-- View Nimble Contacts in HootSuite: The Nimble integration adds context
to your contacts by clearly displaying useful Nimble contact
information, such as additional social profiles, background info,
location, phone number, email, and most importantly, date of last
contact. This information is pulled directly from Nimble's contact
record and conveniently displayed in your HootSuite dashboard.
-- Create Contacts in Nimble from HootSuite streams: If the contacts
you're engaging with in HootSuite do not already exist as Nimble
records, they can be easily imported. Once a contact is added to
Nimble, you and your team will be able to match additional social
networks, view related connections, log conversations and other
important sales data in Nimble.
-- View Contacts in Nimble: Nimble automatically combines all your
business contacts, emails, social communications, and calendar
activities into one unified social contact manager. Now you can jump
directly from the HootSuite dashboard to the Nimble contact record to
manage deeper contact details, such as seeing a complete conversation
history, scheduling follow up to-do's, logging notes and forecasting
sales.
-- Nimble Automatically Maps Additional Social Profiles to a Contact:
After you have imported a contact, Nimble will match additional social
profiles and create a multi-dimensional contact record accessible for
engagement by you and your team.
More Information:
Blog Post:
http://www.nimble.com/blog/2012/12/11/nimble-app-for-hootsuite/
Features Page:
http://www.nimble.com/how-it-works/integrations/hootsuite/
Screen
Shots: http://www.nimble.com/pressroom/ page_id=24
Media Kit:
http://www.nimble.com/nimble-app-for-hootsuite-media-kit/
HootSuite and Nimble will host a webinar on how sales teams and
business professionals can nurture and grow their business networks
and realize measurable value from their social media investments in
January.
About HootSuite
HootSuite is a social media management system for
businesses and organizations to collaborate across multiple social
networks from one secure, web-based dashboard. Launch marketing
campaigns, identify and grow audience, and distribute targeted
messages using HootSuite's unique social media dashboard. Streamline
team workflow with scheduling and assignment tools and reach
audiences with geo-targeting functionality. Invite multiple
collaborators to manage social profiles securely, plus provide custom
reports using the comprehensive social analytics tools for
measurement. Key social network integrations include Facebook,
Twitter, LinkedIn, and Google+ Pages, plus a suite of social content
apps for YouTube, Instagram, Tumblr and more. To learn more, visit:
http://www.hootsuite.com.
About Nimble, Inc.
Nimble is a social relationship management system
for businesses teams and sales professionals to help them transform
their social conversations and communities into opportunities. Nimble
opens a whole new channel for companies to engage customers in a
two-way dialogue, combining the power of traditional CRM, classic
contact management and social media into its simple affordable
web-based social selling solution.
In the past year, Nimble has won PC Magazine "Editors' Choice,"
DEMO's "DEMO God" recognition, Gartner's "Cool Vendor" for Social
Software and Collaboration, Red Herring Top 100 Global Finalist,
"Company to Watch" on Paul Greenberg's "2011 CRM Watch List" & "2012
CRM Watch List" published by ZDNet. In addition, Nimble was recently
recognized in Entrepreneur's annual "100 Brilliant Companies" and
"OnDemand Top 25 Private Companies To Watch List."
Located in Santa Monica, Nimble is in the heart of the Southern
California tech community. For more information, please email
info@nimble.com or visit www.nimble.com. Nimble can also be found on
Facebook, Twitter, LinkedIn and YouTube.
Media contact:
Brenda Christensen
(818) 307-9942
Skype: brenda-christensen
Email Contact
Twitter: @brendachrist
SOURCE: Nimble
http://www2.marketwire.com/mw/emailprcntct id=275E988D63B9963B
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