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Cellular One Launches Redknee Solution to Accelerate Data Growth Strategy
[November 28, 2012]

Cellular One Launches Redknee Solution to Accelerate Data Growth Strategy

TORONTO, Nov 28, 2012 (MARKETWIRE via COMTEX) -- Redknee (TSX: RKN), a leading provider of business-critical billing and charging software and solutions for communications service providers, is pleased to announce that Cellular One Arizona is the latest North American operator to launch Redknee's converged billing solution powered by Microsoft Dynamics CRM as a focal point of its future 3G and LTE growth and profitability strategy. Cellular One Arizona is part of the Cellular One national coalition of communication service providers that operates across 25 U.S. states and Bermuda. Cellular One Arizona and Redknee will showcase the results it has achieved since implementing Redknee's converged billing and customer care solution in the presentation: "Leverage customer data to identify new service opportunities" at TM Forum Management World Americas in Orlando, Florida on Thursday 6 December at 9:30 a.m.

Eugene O'Shaughnessy, CTO, Cellular One Arizona, commented: "Central to Cellular One's strategy to increase its market share is the ability to launch innovative new data services, tiered pricing plans and personalized promotions. When we determined that our legacy billing solution was inadequate to support our future plans to launch next generation services, we brought in Redknee's solution. As a recognized leader in the converged real-time billing, rating and charging market, Redknee will provide us with the tools and support that will help us to achieve our growth objectives." Redknee's converged real-time billing, rating and charging solution is enabling Cellular One Arizona to launch prepaid data services as well as provide an enhanced customer experience by offering its customers with real-time visibility to their usage and balance, real-time notifications and personalized promotions -- which are increasingly important features to increase customer loyalty and implement a successful data monetization strategy. Cellular One Arizona also has access to hundreds of promotions and pricing plans that are provided with Redknee's out-of-the-box solution, launch family and group plans quickly to the market and support hybrid billing and 3rd party content and loyalty campaigns.

Lucas Skoczkowski, Redknee's CEO, commented: "We are pleased to be supporting another innovative communication service provider's growth and data monetization strategy. The launch by Cellular One Arizona demonstrates Redknee and Microsoft's joint proposition to support the innovation, monetization and advanced customer care aspirations of the most competitive service providers around the world. At Redknee, we continue to invest in developing cloud-based and on-premise real-time monetization solutions to enable service providers in Tier 1 markets to increase revenue, improve the customer experience and grow profitability." In addition, Redknee's end-to-end billing and customer care solution, including real-time converged billing, rating and charging for the operator's data, voice and messaging services, advanced CRM capabilities leveraging Microsoft Dynamics CRM, and innovative self-care solutions, enables Cellular One Arizona to gather valuable intelligence on its subscribers to develop promotions and offers to target specific customer segments, provide self-care options and empower customer service representatives with a consolidated view of the customer's activity and account.


Dennis Michalis, General Manager, Dynamics CRM Product Management, Microsoft: "We are excited that Cellular One selected Redknee's billing solution to meet their business growth goals and that Microsoft Dynamics CRM helped Redknee deliver the level of innovation sought in today's rapidly evolving environment," said Dennis Michalis, General Manager, Microsoft Dynamics CRM, Microsoft Corp.

"Microsoft Dynamics CRM is designed to enable all companies to reach their competitive edge by providing them with the familiar, connected, intelligent experiences they expect." From activation and provisioning, to real-time billing, rating, invoicing, partner management, and full customer care capabilities, Redknee's converged billing solution expertly addresses the needs of communications service providers throughout the world's most competitive markets. For more information about Redknee and its solutions, please go to www.redknee.com.

About Redknee Redknee is a leading global provider of innovative communication software products, solutions and services. Redknee's award-winning solutions enable operators to monetize the value of each subscriber transaction while personalizing the subscriber experience to meet mainstream, niche and individual market segment requirements. Redknee's revenue generating solutions provide advanced converged billing, rating, charging and policy for voice, messaging and new generation data services to over 90 network operators in over 50 countries. Established in 1999, Redknee Solutions Inc. (TSX: RKN) is the parent of the wholly-owned operating subsidiary Redknee Inc.

and its various subsidiaries. References to Redknee refer to the combined operations of those entities. For more information about Redknee and its solutions, please go to www.redknee.com.

For additional information please contact: Redknee Solutions: Ashleigh Young, Corporate Communications +1 905 625 2733 David Charron, Chief Financial Officer +1 905 625 2943 Investor Relations: Matt Glover or Michael Koehler Liolios Group, Inc.

+1 949 574 3860 SOURCE: Redknee Solutions, Inc.

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