|[September 18, 2012]
TreeHouse Interactive Unveils New Partner Marketplace, Enhanced Lead Distribution and Extensive API Access Additions to Its Reseller View PRM Solution
SAN FRANCISCO --(Business Wire)--
TreeHouse Interactive (News - Alert)™ (www.treehousei.com),
the technology leader in on-demand partner
relationship management (PRM) and marketing
automation solutions, today announced new functionality available
for its Reseller View™ PRM solution, including the ability to create
online partner marketplaces, new ways to distribute leads to partners
and extensive access to partner data for use in other systems. TreeHouse
will demonstrate the new functionality at Dreamforce in San Francisco,
California, September 18-21, at booth #1421.
"We're seeing a renewed interest in PRM as channel teams struggle to
offer partners greater value through expanded marketing and sales
enablement technologies," said Erich Flynn, CEO, TreeHouse Interactive.
"We have been very aggressive in this regard, releasing new capabilities
like partner marketing enablement earlier this year. With the added
enhancements we're announcing today, we are continuing to push the
envelope in these areas by providing an even greater set of tools for
companies to help their partners to be successful. We're committed to
innovation, and in continuing to provide the most complete PRM solution
in the industry."
The new Reseller View Partner Marketplace module enables channel teams
to produce extensive partner listings that let customers not only find
the right partner, but see how other customers rate them and learn more
about them through a library of multi-media tools. It includes advanced
search capabilities and dynamic maps that allow customers to easily find
the right partner for their needs. It also has sophisticated tools to
allow partners to manage their own listings.
"Connectng end users quickly with the best partner should be easy,"
said Chris Frank, marketing director, TreeHouse Interactive. "This new
Partner Marketplace functionality does that with minimal effort from
vendors and helps them realize more channel revenue. We're very excited
to see how well this functionality has already been implemented and used
by some of our largest customers."
Enhanced Lead Distribution
New lead distribution options give channel and partner managers
flexibility in how leads are distributed to partners. Specific partner
sales staff can be designated as lead administrators able to view,
manage and distribute leads from vendors directly in a Reseller View PRM
partner portal. No additional software or training is needed, and leads
and opportunities are seamlessly integrated with Salesforce CRM. Lead
notifications to partners and reporting are automated in real time.
"Reseller View helps us get leads into the hands of the sales force at
our partners, and then provides them the tools to close business," said
Katherine Russ-Hotfelter, senior manager, channel marketing, Silver Peak
(@SilverPeak on Twitter (News - Alert)). "For us, it is about connecting our channel
partners to end users faster and producing more channel revenue. This
was an important aspect of why we chose TreeHouse for PRM."
Advanced APIs with full Query Language
TreeHouse has also announced extensive new API access to Reseller View
partner data, including a powerful query language. This enables
TreeHouse customers to integrate partner data with external applications
for enhanced business value and a more seamless partner experience. At
minimum, this new functionality integrates Reseller View with CRMs not
currently supported out of the box and makes data from internal and
external systems available to each other. This reduces errors and manual
effort while increasing data quality and the partner experience.
New Reseller View functionality is generally available today and can be
seen in action at the Dreamforce cloud computing event in San Francisco,
California September 18-21 at booth #1421. Additional information is
available by contacting TreeHouse Interactive at 801.576.8428 or firstname.lastname@example.org.
Tweet This: @TreeHousei Extends Its Lead In The
#PartnerRelationshipManagement (#PRM) Space
Follow TreeHouse Interactive on Twitter at: http://twitter.com/#!/treehousei
Resource Library: For more information about partner relationship
management, visit the TreeHouse
Interactive Resource Library.
Hyperlinks in this Press Release:
Reseller View Partner Relationship Management: http://www.treehousei.com/reseller_view/overview.aspx
TreeHouse Resource Library: http://www.treehousei.com/company/resource_library.aspx
About TreeHouse Interactive
TreeHouse Interactive delivers industry leading solutions in partner
relationship management (PRM) and marketing automation. Reseller View is
the most complete PRM in the industry while Marketing View has been
innovating marketing automation since 1998. For more information, visit www.treehousei.com
or call 801.576.8428.
TreeHouse Interactive, Marketing View, Reseller View and the
TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All
other brands, products, or service names are or may be trademarks or
service marks of their respective owners.
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