MarketLeverage Launches Pay-Per-Call Advertising Platform to Capture Mobile Smart Phone Growth
KANSAS CITY, Miss., Sep 11, 2012 (GlobeNewswire via COMTEX) --
MarketLeverage, a leading pay-for-performance advertising network, today announced the launch of their new Pay-Per-Call and Mobile Advertising Network tracking platform.
The new MarketLeverage Pay-Per-Call platform gives advertisers the ability to generate in bound phone calls via the performance marketing network. Calls can be tracked based on criteria such as geographic location and media sources, and advertisers only pay for calls that match the desired quality and audience during call center hours. Additionally, publishers are able to generate revenue for both traditional online that may have started online, but end up converting over the phone.
By leveraging its existing network publishers of website, e-newsletter, email list, mobile, video, television, print, search, display, coupons, sms, social media and blog owners, MarketLeverage becomes one of the largest pay-per-call and mobile performance networks for advertisers and publishers.
"We are excited to help our clients earn more by expanding the reach of the affiliate network and increase overall revenue performance," explained Eric Fellow, MarketLeverage Advertising Network Director. "The launch of MarketLeverage's Pay-Per-Call platform allows us to provide our advertisers with performance-based marketing that work with their existing call centers."
'Both Advertisers and Publishers benefit from Pay-Per-Call and can tap into the quickly expanding mobile market immediately," explained Shane Hackett, CEO of Market Leverage. "Using our Pay-Per-Call platform, advertisers can generate in-bound calls from mobile, websites as well as traditional media. Publishers now have a new revenue stream beyond the standard click based revenue generally associated with web advertising."
To become a pay-per-call advertiser or publisher, apply at http://www.marketleverage.com
The MarketLeverage Network has generated over $135M in revenue and has been recognized by Inc. Magazine, as well as being designated an Inc. "Top 100 Advertising & Marketing Firm."
MarketLeverage has become one of the industry's largest and most trusted "Cost Per Acquisition" (CPA) advertising networks, helping its partners to harness the power of performance marketing through metrics driven campaigns that yield quantifiable and scalable results since 2001. Advertising partners receive traffic from targeted consumers via a proprietary network of websites and online publishers, and get access to industry leading Cost-Per-Acquisition, Cost-Per-Click and Cost-Per-Lead programs.
Whether it is online sales, lead generation, in-bound calls, or targeted online clicks - Market Leverage offers an unparalleled advertising opportunity for advertisers to only pay for results.
For more information, visit http://www.marketleverage.com.
This news release was distributed by GlobeNewswire, www.globenewswire.com
CONTACT: Media Contact
Shane Hackett, CEO
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