Veeva Systems: Proton Pharma and Rottapharm Select Veeva iRep for the Apple iPad
Sep 11, 2012 (Close-Up Media via COMTEX) --
Rottapharm and Proton Pharma have each gone live on Veeva CRM, with Veeva iRep for the Apple iPad.
"Our old CRM system had grown static and stopped evolving to meet our changing needs," said Babalis Costas, general manager for Rottapharm, in a release. "We were ready for a higher-performing and more moldable system that would provide new levels of freedom of access and analysis in a rapidly changing market environment. Veeva CRM's cloud-based platform offered us this flexibility as well as fast speed and unmatched usability all within an affordable pricing model."
Proton Pharma is a Greek pharmaceutical company that provides a broad spectrum of treatment alternatives for diseases such as anemia, schizophrenia, bipolar disorder, depression, epilepsy, GERD, ulcer and hypertension.
"As a new and growing company, we needed a system that would cover our immediate needs and grow with us into the future," said Georgia Anastasopoulou, Proton's General Manager. "It was important that our new CRM have the right functionality for our country and company as we want the salesforce to recognise the system as a working tool, rather than an imposed program."
"While the majority of sales rep interactions with HCP customers occur either through face-to-face calls or at congresses today in Greece, more and more pharmacos are developing multichannel strategies to enhance customer interaction at every touchpoint," said Dionisis Nikolopoulos, general manager at Aqurance - an IT consultancy in Greece and a regional implementation partner of Veeva.
"iRep, Veeva's CRM application for the Apple iPad, is integrated with closed loop marketing functionality so it not only enables more interactive customer detailing but it also reveals actionable insight on how well marketing messages resonate with customers to further refine customer interactions. It's the best of two worlds intrinsically aligned on one sleek device."
Veeva Systems is a provider of cloud-based business solutions.
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