Maxymiser to Host Online Personalization Webinar on September 25th Featuring Independent Research Firm
NEW YORK, NY, Sep 04, 2012 (MARKETWIRE via COMTEX) --
Maxymiser, the global expert in Customer Experience Optimization,
including multivariate testing and personalization solutions, will
host a free webinar featuring Senior Analyst Joe Stanhope of
Forrester Research, Inc. on September 25, 2012 at 2:00PM ET. The
webinar, "Online Personalization: Everything You Need to Know to Be
Successful" will give attendees an exclusive guide to the evolution
of personalization, and how to use behavioral targeting to make an
immediate impact on their ecommerce business.
At the moment, there is a lot of confusion surrounding online
personalization. The marketing world has wanted -- and frankly,
needed -- personalized content on their websites for the last 15
years or so, but historically, there wasn't an easy way to achieve
this. Ask ten people what personalization is, and expect at least
five different responses. But today, for the first time,
personalization has moved beyond product recommendations. It's now
much more sophisticated and can be automated to provide insight at
the individual visitor level for marketing departments with
behavioral targeting. Using known data about individuals to create
tailored experiences, across any channel, online or off, from CRM,
website, social, mobile, POS or any other channel is now a reality.
Now is the time for brands to prepare to truly personalize online
experiences in 2013.
In combination with Maxymiser's Founder and President, Mark Simpson,
Joe Stanhope of Forrester Research, an independent research firm,
will help attendees discover what personalization testing is, why
there is an immediate need to provide better customer experiences,
which elements marketers should think about when deploying a
personalization program, how to prepare to bring personalization to
your marketing strategy (and company), and how to properly evaluate
the various types of testing tools and vendors in the market.
Anyone can register for the personalization webinar featuring
Forrester Research, Inc. for free on Maxymiser's website, here.
Maxymiser is the global expert in Customer
Experience Optimization, including multivariate testing and
personalization solutions. Brands such as Alaska Airlines, Chrysler,
Sovereign Bank and Teleflora use Maxymiser to drive the most
effective online customer experiences which increase conversion
rates, revenue and consumer loyalty. Maxymiser combines online
testing and automated personalization into a single platform that
empowers marketers to launch comprehensive optimization campaigns
on-the-fly without the need for IT resources. This patent-pending
OneTouch Network connects once to your website, mobile sites, or
mobile apps to leverage all Maxymiser solutions and existing data
sources to drive highly personalized experiences for every
individual. Founded in 2006, Maxymiser is a rapidly expanding,
private company with offices in New York, London, San Francisco,
Edinburgh and Dusseldorf, as well as a global network of marketing
and technology partners. The company's conversion management
solutions and reporting infrastructure are recognized by leading
industry analysts as best-in-class.
Channel V Media
SOURCE: Maxymiser, Inc.
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