|[April 19, 2012]
OPUS Health, a Division of Cegedim Relationship Management, Now Delivers Medication Loyalty and Adherence Solutions via e-Prescribing Systems
BEDMINSTER, N.J. --(Business Wire)--
Health division of Cegedim Relationship Management today announced
the expansion of its patient acquisition and retention portfolio. OPUS
Health's newest solution allows pharmaceutical manufacturers to promote
and deploy loyalty card programs within e-prescribing and electronic
health records (EHRs) systems.
The solution enables higher promotion redemption by delivering loyalty
card offers directly to a patient's pharmacy through e-prescribing
systems. The personalized offer is also printed for the benefit of the
patient. Further, the OPUS Health solution enables pharmaceutical
manufacturers to shift from the costly, time-consuming distribution
process of physical loyalty cards to an electronic system that
eliminates pharmacy obstacles for patients in receiving/redeeming
loyalty card offers. As a result, pharmaceutical companies can now
benefit from higher first-fill rates, ongoing adherence and brand
loyalty through easy and accessible product promotions whose benefits go
directly to patients.
OPUS Health has created the largest syndicated e-prescribing/EHR network
with loyalty card promotion capabilities. OPUS Health is committed to
expand accessibility to hundreds of e-prescribing/EHR providers.
Deploy Electronic Loyalty Card Programs at the Point-of-Prescribing
to Increase First-Fill Rates and Improve Medication Adherence
The digitalization of interactions between patients and health care
professionals continues to holistically improve the quality and delivery
of healthcare. With Federal incentives driving the e-prescribing/EHR
trend, OPUS Health's new offering is helping pharmaceutical companies
deploy promotional services that increase accessibility to high-quality
branded drugs and improve medication adherence. As reported, there are
over 234,000 physicians ordering and sending over 326 million
"By delivering a pharmaceutical company's loyalty card promotion along
with a patient's prescription electronically, our latest solution will
optimize companies' loyalty programs in order to increase cost
effectiveness and overall medication adherence", explained Paul Kandle,
Vice President and General Manager of OPUS Health, a division of Cegedim
About OPUS Health:
OPUS Health, a division of Cegedim Relationship Management, works
with large and specialty pharmaceutical companies to design,
implement and measure co-pay assistance and medication adherence
programs. We offer clients optimized marketing solutions that not
only increase brand trial and patient acquisition but also drive
medication adherence. Our SmartTools family of products allows
brand marketers to expand traditional patient capture and
interaction points to reach more patients and create a lasting
dialogue to drive adherence.
To learn more, please visit the
OPUS Health website.
About Cegedim Relationship Management:
Cegedim Relationship Management is the Life Sciences industry's
leading provider of Customer Relationship Management (CRM)
solutions. Designed specifically for Life Sciences, the company's
innovative business solutions incorporate a thorough understanding
of local, regional and worldwide trends. Cegedim Relationship
Management enables more than 200,000 users in many of the world's
most innovative companies to stay ahead of market challenges. In
addition to CRM, Cegedim Relationship Management also provides
marketing, data optimization and regulatory compliance solutions
in more than 80 countries. Cegedim Relationship Management is part
of the France-based Cegedim S.A. Group.
To learn more, please visit: www.cegedim.com/rm.
Founded in 1969, Cegedim is a global technology and services
company specializing in the healthcare field. Cegedim supplies
services, technological tools, specialized software, data flow
management services and databases. Its offerings are targeted
notably at healthcare industries, life sciences companies,
healthcare professionals and insurance companies. The world leader
in life sciences CRM, Cegedim is also one of the leading suppliers
of strategic healthcare industry data. Cegedim employs 8,200
people in more than 80 countries and generated revenue of €911
million in 2011. Cegedim SA is listed in Paris (EURONEXT: CGM).
To learn more, please visit: www.cegedim.com.
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