|[April 19, 2012]
4-Tell Increases Conversions Four Times for Sgt Grit with 4-Tell Boost © Recommendation Engine
PORTLAND, Ore. --(Business Wire)--
4-Tell, Inc., provider of automated personalized product recommendation
software for ecommerce companies, announced Sgt Grit Marine Specialties
has replaced their manual recommendation system with 4-Tell's automated
product recommendation service for their Magento Enterprise ecommerce
Sgt Grit needed a flexible, customizable and affordable ecommerce system
because their old system took an army of consultants and six months to
implement changes. Magento Enterprise was selected and was soon
deployed, enabling Sgt Grit's own IT staff to easily modify Magento to
meet their business needs.
4-Tell Boost Recommendation Engine had been running on their old
ecommerce system. Because 4-Tell and Magento are partners, it was a
breeze to integrate Boost into their new Magento store. The real
challenge was the sales data. There are three sides to Sgt Grit's
business, the ecommerce Magento store, the showroom and the call center.
It was critical to have a recommendation system thatcould use sales
information from all sources. 4-Tell easily used the combined sales
data, enabling Sgt Grit to provide truly personalized product
recommendations and realize a four times improvement in conversion for
Ken Levy, co-founder and CEO of 4-Tell, says, "Experts have long said it
is impossible and now cross channel personalization is no longer a
dream, but a reality. This is now possible for any retailer and because
the recommendations work even for anonymous shoppers, 4-Tell
automatically improves the experience for all customers."
4-Tell will be exhibiting as a Silver Sponsor at Magento's Imagine
eCommerce Worldwide Conference April 23-25, 2012 in Las Vegas.
About 4-Tell, Inc.
4-Tell provides an intelligent SaaS (News - Alert) personalized product recommendation
solution, which works for websites, email, social media and mobile
commerce. 4-Tell Boost® Recommendation Engine increases
conversion by automatically recommending products online shoppers are
likely to buy. 4-Tell has broken away from the rest of the pack by
designing the Boost to work for all products, can be setup in less than
an hour and is affordable. For more information about 4-Tell, visit http://www.4-tell.com.
To read the full Sgt Grit success story with 4-Tell Boost Recommendation
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