Anvato and EndPlay Partner to Provide Seamless Web & Video Content Management to Local Broadcasters
LAS VEGAS, NV, Apr 17, 2012 (MARKETWIRE via COMTEX) --
NAB Conference -- Anvato Inc. (www.anvato.com), developers of video
content management systems for live and on-demand video publishing,
distribution and monetization in broadcast quality, today announced a
partnership with EndPlay Inc. (www.endplay.com), a Los Angeles-based
provider of content management, engagement and monetization solutions
delivered as software-as-a-service (SaaS) applications in the cloud.
EndPlay has tightly integrated its platform with Anvato's video
content management system, including its Broadcast Capture and Live
Editing modules. EndPlay's media customers will benefit from a
reduction in video editing and publishing time of up to 60 percent
through a seamless process to publish web videos from live
"The EndPlay content management, engagement and monetization
solution, integrated with Anvato's video platform, gives local
broadcasters a one-stop solution for web and video content
management," said Alper Turgut, Anvato CEO. "This provides users an
incredible amount of flexibility and time savings in capturing,
editing and publishing video to their web sites and mobile devices."
EndPlay's cloud-based platform intelligently delivers audio, video,
text and rich media across brand websites and to virtually any
end-user device for companies across media and entertainment,
consumer packaged goods (CPG) and retail spaces.
Says Dr. Christos M. Cotsakos, Founding Chairman, CEO and President
of EndPlay: "We realized an opportunity to better service our clients
by offering them the best tools available today for the daily
management and monetization of all their digital assets across
multiple web and mobile devices. Anvato's video content management
system can seamlessly capture and edit TV broadcast, publish it
online, and syndicate it to affiliates and partners in near real
time. We have found a very solid partner in Anvato."
Anvato is the recipient of the Frost & Sullivan Global Innovation
Award in Online Video with innovative broadcast customers such as
Journal Broadcast Group and Univision.
EndPlay is a leading provider of SaaS Content
Management, Engagement and Monetization solutions delivered in the
cloud. Powered by its unique 'Intelligent Rendering' technology,
EndPlay's end-to-end Platform provides a streamlined user experience
that empowers clients to seamlessly produce, manage and instantly
deliver content optimized for virtually any device. The company's
extensible architecture and integrated partners ensure EndPlay
clients can expand, engage, monetize and leverage their content
management solution against the complexities facing all brands in the
era of Big Data and Quantum Content.
Enterprise clients in media, entertainment, consumer packaged goods
(CPG) and education verticals have turned to EndPlay's experienced
Client Services team to support collaboration, implementation and
optimization of their EndPlay solutions. EndPlay's commitment to
innovation and customer-centric approach enables clients to stay
ahead of their competition, increase audience engagement, and
future-proof their digital business investment.
EndPlay is headquartered in Los Angeles, with a regional office in
Palm Beach Gardens, and is currently establishing regional offices in
Boston, Dallas, San Francisco and Seattle. For more information,
About Anvato, Inc.
An innovator in broadcast-to-online video, Anvato
(www.anvato.com) is the only video platform that combines live and
on-demand video publishing, distribution, and monetization in
broadcast quality. Our solution includes broadcast-specific modules
such as live editing of broadcast streams, and live broadcast
capture. Anvato automatically identifies television commercials and
replaces them with audience-targeted advertising to achieve superior
monetization revenue, both for web and mobile. Anvato applications
include: Live broadcast capture, live video editing, live streaming,
video syndication, monetization, TV Everywhere and video analytics
and reporting. Anvato maintains a world-class R&D team in Mountain
View, CA, and its products incorporate patented Perceptual
Signature(TM) video fingerprint technology.
Marissa Arnold or Jesse Odell
+1 212.564.3665 (New York)
+1 415.625.8555 (California)
SOURCE: Anvato, Inc.
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