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The United States Tennis Association (USTA) Selects CommerceTel as Their Mobile Messaging Partner
SAN DIEGO, CA, Apr 12, 2012 (MARKETWIRE via COMTEX) --
CommerceTel Corporation (OTCBB: MFON), an award-winning provider of
proprietary mobile marketing technologies and solutions, announced
today that the United States Tennis Association (USTA) has entered a
three-year agreement with CommerceTel to facilitate text messaging
tactics such as voting, alerts, special offers, and in-venue
activations. The agreement builds on the success of the two
organizations' partnership on various mobile engagement services over
the last two years.
Using CommerceTel's C4 and Txtstation Pro web-based platforms, the
USTA will be equipped to deliver HD-quality graphics and animations
on in-venue digital boards to engage their fans. Tennis fans will be
able to text their votes, answers, pictures, or other messages to a
short SMS code and have the results appear live on the screen in
real-time.
"We're very excited to be chosen to enhance mobile engagement with
the world's leading tennis organization," said Michael Falato, Vice
President of Sales & Business Development of CommerceTel's Txtstation
division. "Our platform will allow the USTA to enhance the fan
experience at events as well as better communicate with its
membership through the tremendous opportunities mobile capabilities
provide."
By leveraging this technology, the USTA further extends its already
robust offering of mobile engagement with tennis fans and
recreational players. In addition to in-venue promotions, CommerceTel
will provide more than 250 real-time score and event text message
alert options for the US Open, as well as support USTA national
conferences with text message specific presentation and evaluation
needs.
Key USTA events planned to use this technology in 2012 include the US
Open, the Emirates Airline US Open Series, and US Davis Cup/US Fed
Cup teams.
About CommerceTel:
CommerceTel is an award-winning provider of proprietary mobile
marketing technologies and the inventor of C4, a unique,
enterprise-grade platform empowering brands to engage mobile
consumers via multiple channels. The only system of its kind, C4 is a
cloud-based solution providing broad mobile communications and
extensive CRM features. It is integrated with multiple tier-one PSTN/
IP carriers and micropayment processing facilities as well as with
carrier premium SMS billing systems. Customers include CNN, Disney,
Sony Pictures, AT&T, Verizon, USA Network, numerous professional
sports franchises, the Golf Channel, and NBC Universal. For further
information visit www.commercetel.com or follow us on Twitter
@CommerceTelinc.
About USTA:
The USTA is the national governing body for the sport of tennis in
the U.S. and the leader in promoting and developing the growth of
tennis at every level -- from local communities to the highest level
of the professional game. A not-for-profit organization with more
than 785,000 members, it invests 100% of its proceeds in growing the
game. It owns and operates the US Open, the highest attended annual
sporting event in the world, and launched the Emirates Airline US
Open Series linking 10 summer tournaments to the US Open. In
addition, it owns approximately 90 Pro Circuit events throughout the
US, and selects the teams for the Davis Cup, Fed Cup, Olympic and
Paralympic Games. The USTA philanthropic entity, USTA Serves,
provides grants and scholarships and helps underserved youth and
people with disabilities. For more information on the USTA, log on to
usta.com, "like" the official Facebook page, facebook.com/usta, or
follow @usta on Twitter.
For additional information, contact:
Investor Contacts:
MZ North America
Ted Haberfield
President
Phone: 760-755-2716
Email: Email Contact
Web: www.mz-ir.com
Company Contact:
Dennis Becker
CEO
CommerceTel Corp.
Phone: 619-725-0990
Business Development Opportunities:
Michael Falato
VP of Sales & Business Development
Phone: 512-522-4710
Email: Email Contact
SOURCE: CommerceTel Corporation
http://www2.marketwire.com/mw/emailprcntct?id=15F58ED75DA1C3F4
http://www.mz-ir.com/
http://www2.marketwire.com/mw/emailprcntct?id=AF55934C508EC237
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