|[April 10, 2012]
WideOrbit Launches Advanced Turnkey Analytics Solution at 2012 NAB Show
SAN FRANCISCO --(Business Wire)--
Inc., the leading provider of advertising
management software for media companies is pleased to announce the
launch of WO
Analytics, an advanced, turnkey analytics
solution for the broadcast industry, to be presented at the 2012
NAB Show in Las Vegas, April 16-19. WO
Analytics uses advanced interactive visualization technology, a
pre-built scalable data warehouse and sophisticated pre-built valuable
dashboards to enable clients to rapidly create, monitor and improve
their Key Performance Indicators (KPIs) and significantly improve their
It is a common challenge today for large companies to unlock the
business value in the data they have residing in multiple systems across
their operations. WO
Analytics allows media executives to quickly and easily
track KPIs and reveal hidden revenue opportunities and cost savings.
Analytics, media executives can analyze the profitability of key
programs, do a deep analysis of buying patterns of top advertisers, view
the average unit rate spread for high-value programming, analyze
pre-empts and makegoods, and most importantly, detect patterns in their
data to improve the profitability of their business.
Analytics is a turnkey solution that can be installed and
configured in a matter of weeks to surface multi-source data in
easy-to-understand, customizable, web-enabled dashboards and reports.
This will provide clients with new insight that they can use to optimize
their revenue and minimize operational costs.
Tablet and web-friendly secure distribution mechanism for reports and
An analytics-friendly, performance-tuned, broadcast-specific data mart
All backend tools and scripts necessary to manage and load data
Powerful, easy-to-understand reports and dashboards that can surface
cross-divisional KPIs and allow drill-down to source causes
Data Explorer, an easy-to-use, cutting-edge authoring tool
that allows business users to create or revise any dashboard-without
Analytics delivers seamless integration with WideOrbit's
WO Traffic, industry-leading sales, traffic
and billing solution; WO
CRM and WO
Proposal, sales and account management solution; and WO
Program, comprehensive solution for managing program
acquisitions, rights, scheduling and finance.
"I am thrilled to utilize my experience in Business Analytics and
Pricing to help bring high-value solutions that provide new business
insight to WideOrbit clients," said Vijay
Kumar, Vice President of Engineering at WideOrbit.
"Whether it's advanced interactive data exploration, predictive
analytics or optimization, there are many challenges to be solved in the
rapidly changing media industry. This first rollout of WO
Analytics is just the beginning of our efforts to solve these
challenges for our clients. I look forward to collaborating with our
early adopter partner customers to build out the most advanced and
Intelligence solution in the industry."
inception, we have worked hard to help our clients find valuable
information in their core data," said Eric
R. Mathewson, Founder and CEO of WideOrbit.
Analytics uses the next generation of software technology to
drive profitability for our clients."
Analytics will be released to WideOrbit's
early adopter partner customers in Q2, 2012 and be generally available
in Q3, 2012.
will be providing live demonstrations of WO
Analytics and all of its solutions at the 2012
NAB Show in booths N5129 and N5829 in the North Hall of the Las
Vegas Convention Center, April 16-19. For more information or to
schedule a meeting or demo, go to www.wideorbit.com/NABShow
or contact Mike Zinsmeister at (O) +1.828.252.8891, (M) +1.828.712.2843, email@example.com.
is the leading provider of business management software for Media
WideOrbit provides innovative, proven solutions for managing the
business of broadcast and cable operations - from proposal to order,
scheduling to automation, billing and aging. WideOrbit
has been helping clients since 1999, delivering high ROI, greater
efficiencies and revenue optimization. More than 2,100 Television
stations, Radio stations and Cable Networks around the globe use WideOrbit
Traffic software with another 3,000+ stations on WideOrbit
Radio Automation platforms. WideOrbit
manages more than $14 billion in advertising revenue annually. Clients
Square Garden, Meredith
Television Group, Tribune,
Entertainment Sports, Univision
and more than 300 other major media organizations. WideOrbit
is headquartered in San Francisco, with offices in Dallas; Denver;
Seattle; Agawam, MA; and Melbourne, Australia.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50232800&lang=en
[ Back To TMCnet.com's Homepage ]