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Celebrating Father's Day the T-Mobile Way
[June 17, 2010]

Celebrating Father's Day the T-Mobile Way


TMCnet Contributor
 
Did you think that your father really loved the tie that you'd presented him last Father's Day? If you're not sure, consider these facts that surfaced as a result of a new T-Mobile survey; you will get your answer.



More than half of dads received Father's Day gifts they didn't want. In fact, 53 percent of dads don't recall the gift they received just two years ago.

According to the poll, one in four dads would ban ties as gifts for Father's Day, and the majority of dads (56 percent) would trade all ties in their closet for a new phone. Nearly three quarters (74 percent) of dads polled said they would be excited to get a new phone for Dad's Day, and more than half believe their current phone is out of date.


Dads want a gift they'll actually use, with two-thirds admitting they've received a Father's Day gift they've never or hardly ever used. If dads had their way, not only would they ban ties but 19 percent said they would ban golf balls, 17 percent would ban coffee mugs, 14 percent would ban cologne and 11 percent would ban desk sets.

In response to this, T-Mobile (News - Alert) has come up with an unheard-of offer: On Saturday, June 19, for one day only, every phone in every T-Mobile store will be free.

Smart phones have featured prominently in the old boys' toys list. Through this one-of-a-kind promotion, T-Mobile seeks to 'untie' families from giving dad the traditional gift, instead offering him a new smartphone, which according to the company, every dad craves for.

To avail the offer, one has to simply hop to nearest T-Mobile retail store and switch to any family plan, or add a new line to an existing family plan, and walk out of the store with a new phone for every new line with a two-year agreement - customer's choice - while supplies last. The offer starts at 8 a.m this Saturday. 


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