Parature Sets the Trend for Innovation in Web-based Customer Service

Tim Davenport, Parature (News - Alert) CEO, delivered the conference welcome address at ParaFest '10, the company's sixth and largest annual users' conference.

An announcement to this effect was made by Parature, a global provider of on-demand customer service software, enabling businesses to leverage the Internet to provide excellent customer service.

Every Spring Parature hosts an annual forum for some of the most innovative discussions about customer service issues in the industry. ParaFest has become a popular event for customers and industries alike.

ParaFest '10 is an opportunity to avail of hands-on training sessions. These sessions are led by the Professional Services Team of Parature and also features product and best practice sessions by Parature customers and other industry experts.

The event provides a platform for attendees to share and exchange ideas regarding industry insights and trends, and also gives an opportunity to network with their peers and the executives and staff of Parature.

It began on Tuesday, May 4, 2010  and continued through thursday, May 6, 2010. The venue was The Hard rock Hotel and Casino Las Vegas.The focus of the conference was the customer and Parature users globally gained invaluable knowledge from the experts in the field.

Davenport's dynamic and compelling welcome address began with highlights of Parature's success in 2009, and continued with the expectations for 2010. He made special mention of the value of social media channels with reference to customer experience and also announced the launch of Parature for Facebook (News - Alert).

'We are delighted to have brought our customers, partners, employees and other industry experts back together in Las Vegas for ParaFest '10, providing a unique opportunity to share some of the most thought provoking discussions around customer service and the customer experience today,  Davenport said, giving a preview of Parature's vision for the following year.

Davenport  further commented on Parature's commitment to the success of its customers and dedication to delivering the reliable and innovative technology that the industry and their customers expect, all at an affordable price.

He further added that the popular ParaFest Zone gave an opportunity to experts, partners, customers and participants to meet with one another and educate themselves regarding the techniques of strengthening their investments in Parature customer service software.

Parature enables any organization to fundamentally change the way they support their customers through its Software-as-a-Service,delivery and integrated, intuitive design that empowers organizations to better and more efficiently serve, support, engage with and retain customers in today's Web world.

Its Customer Service software integrates a host of modules in one dynamic system that enables organizations to manage all their support needs. It increases efficiency across the company , improves processes and contributes to overall excellence in performance.

With more than 10 years experience, Parature serves organizations in a wide variety of industries worldwide and helps support more than 16 million end users. Today, the Parature name is synonymous with innovation and value in Web-based customer service software, strategies and best practices.

Committed to setting the standard of customer service success for organizations, Parature  announced  that Technology Marketing Corporation's Customer Interaction Solutions magazine has named Parature Customer Service software as a recipient of a 2010 CRM Excellence Award.

Mini Swamy is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Kelly McGuire

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