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SplendidCRM Launches Version 3.0 of Flagship Platform
[December 01, 2008]

SplendidCRM Launches Version 3.0 of Flagship Platform

TMCnet Contributing Editor
 
SplendidCRM Software Inc., a provider of Microsoft (News - Alert)-centric Customer Relationship Management (CRM) solutions for open-source use, has announced the launch of Version 3.0 of its flagship platform SplendidCRM.

This latest release is being positioned as a milestone for SplendidCRM Software as it introduces the SplendidCRM Workflow Engine as a flagship feature in the new SplendidCRM Enterprise product.
 

"For many companies, workflow is a critical feature and we are pleased to be able to tightly integrate SplendidCRM with Microsoft Windows Workflow Foundation," said Paul Rony, President of SplendidCRM, in a Monday statement.

A SplendidCRM workflow is a series of actions or alerts that is triggered by an event. A potential customer, for instance, submits a request on a retail website and the sales manager may want to alert the sales team about the new prospect. A week later, a sales representative may want to follow up with the customer by e-mail to determine if the needs were satisfied.

SplendidCRM is expanding its product as a result of the Version 3.0 to include a Community Edition, a Full-Featured Edition, a Professional Edition and an Enterprise Edition.

The Community Edition offers core CRM features for free, while the Full and Professional Editions add advanced CRM features, such as reporting and order management.

The Enterprise Edition is designed to include the advanced features and add the workflow engine. SplendidCRM Community Edition is free, SplendidCRM Full-Featured Edition is $100 per user, SplendidCRM Professional Edition is $200 per user and SplendidCRM Edition Enterprise is $300 per user.

This latest release is considered by the company as demonstrating a major shift in its licensing strategy. SplendidCRM is adopting the industry-standard dual-license approach to commercial open-source.

"While we will continue to offer our Community Edition product under the SugarCRM (News - Alert) Public License, the Full Featured, Professional and Enterprise Editions are all available under commercial licenses," said Rony. "This shift in licensing should allow us to better compete with larger CRM companies in the market space."

Robust CRM solutions that deliver measurable improvement to the enterprise are in high demand. SplendidCRM has demonstrated its ability to design CRM solutions that not only streamline workflows, but also integrate into Microsoft environments. Such an approach ensures quick acceptance and ongoing use. This approach will enable the company to compete more aggressively in the CRM space as it focuses on expanding its reach and market share.

SplendidCRM Software provides a Micros-ft-centric open-source CRM application that is designed to enable users to leverage their existing Microsoft infrastructure. To sign-up for a free trail of SplendidCRM 3.0, please visit http://eval.splendidcrm.com.



Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan's articles, please visit her columnist page.

Edited by Tim Gray

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