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Experian, MetLife Garner Predictive Analytics Honors at SPSS Directions User Conference
(Wireless News Via Acquire Media NewsEdge)
At the SPSS Directions User Conference, SPSS, a provider of Predictive
Analytics software and solutions, announced Experian and MetLife as
recipients of its Insight Awards presented at the 2008 Directions User
Conference in Las Vegas.
According to the company, the Insight Awards honor SPSS customers, such
as Experian and MetLife, on their use of a Predictive Analytics
solution that has contributed to their organizations' successes by
helping to align analytics, IT architecture and business process to
create sustainable innovation.
MetLife Auto & Home and MetLife Institutional were recognized for their
use of SPSS Predictive Analytics data and text mining software to speed
claims processing and help reduce fraud. And, Experian Marketing
Services, an information provider that enables clients to profitably
acquire, retain and grow their customer relationships, was honored for
its successful campaign optimization in the organization's catalog
marketing division and cooperative database program, the company said.
Jack Noonan, chairman, chief executive officer and president of SPSS,
said, "We are proud to recognize our Insight Award winners who are
transforming their organizations by deploying Predictive Analytics
software to enhance business processes dynamically, in real time.
Organizations are realizing they must be more competitive through
Predictive Analytics to efficiently generate profitable revenue growth
by acting on the one-to-one relationships created with customers."
Experian uses SPSS Predictive Analytics to help its clients target
customers and prospects more efficiently by gaining a deeper
understanding of attitudes, preferences and behaviors.
Specifically, Experian has been able to manage and score 64 models and
110 million records in just 13 minutes -- leading to billions of scored
records each day. This analysis enables the organization to quickly
deliver accurate results to its clients, saving time and money, and
increasing productivity by almost 50 percent, the company said.
"SPSS Predictive Analytics software has enhanced our ability to
efficiently streamline and automate our model management capabilities,"
said Regina Gray, vice president of strategic insight for Experian
Marketing Services. "With SPSS, we have significantly reduced our turn
times while continuing to provide quality models to our customers for
precision targeting of their acquisition campaigns."
((Comments on this story may be sent to newsdesk@closeupmedia.com))
((Distributed on behalf of 10Meters via M2 Communications Ltd -
http://www.m2.com))
((10Meters - http://www.10meters.com))
Copyright ? 2008 Wireless News
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