Meebo Partners with Hearst Magazines Digital Media
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[November 20, 2008]

Meebo Partners with Hearst Magazines Digital Media

Nov 20, 2008 (M2 PRESSWIRE via COMTEX) --
Meebo, a Web live communications platform, announced a partnership with
Hearst Magazines Digital Media, a unit of Hearst Magazines.
The partnership enables Hearst Magazines Digital Media Web sites,
including Seventeen.com and PopularMechanics.com, to leverage Meebo
instant messaging and chat to increase revenue, user engagement, and
time spent on the company's websites, the company said.
To launch the partnership, Seventeen integrated Meebo Rooms into the
"Style Stars 2008" online feature to spur conversation around celebrity
fashion at Seventeen.com. The iconic magazine handpicked its most
stylish fashion icons of the year for the December/January print issue,
and to complement it, created a dynamic social media experience for its
loyal base of readers. Site visitors at Seventeen.com will be able to
browse photos, read articles, and watch exclusive video of their
favorite celebs while chatting in real time with members of the
Seventeen.com community, the company said.
"Meebo is excited to provide readers of Seventeen.com and other Hearst
Magazines Digital Media Web sites with a live forum to chat with people
who share similar interests and differing opinions," said Martin Green,
COO, Meebo. "This partnership with Hearst Magazines Digital Media is


unique in that it seamlessly links traditional media and social media
with cutting-edge community tools. We look forward to continuing our
collaboration on future opportunities."
"Hearst Magazines is thrilled to partner with Meebo and introduce their
innovative platform into our digital media group," said Christopher
Johnson, vice president, content & business development for Hearst
Magazines Digital Media. "The technology being incorporated into our
Seventeen and Popular Mechanics websites will provide our readers with
the opportunity to discuss magazine content with other avid readers in
real time."
((Comments on this story may be sent to newsdesk@closeupmedia.com))
((Distributed via M2 Communications Ltd - http://www.m2.com))
http://www.10meters.com
Comments on this story may be sent to newsdesk@closeupmedia.com

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