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Muze Inc. Completes Buyout of Muze Europe Joint Venture
(Marketwire Via Acquire Media NewsEdge) NEW YORK, NY and LONDON, October 6 / MARKET WIRE/ --
Muze Inc., the only independent
provider of entertainment information products, media preview and discovery
services, today announced the completion of its buyout of Muze Europe Ltd.
Muze Europe provides media information on UK and European music, video/film
and video game releases to companies to increase their sales of
entertainment products and to attract and retain audiences to Internet
destinations and mobile environments.
As a wholly owned subsidiary, Muze Europe will be able to offer its
customers in the UK and continental Europe access to a much broader range
of normalized metadata, expert editorial content and images in video/film,
music, video games and books. Muze will continue to support all current
Muze Europe entertainment information solutions and media preview services.
Over the coming months Muze Europe media information products will be
integrated with the new Muze Media Information 2.0 suite of solutions.
These integrated products will offer significant advantages in marketing
and merchandising entertainment products, while enriching consumers'
experience on internet destinations, social networking sites and within
mobile applications. Integration of Muze Europe products with Muze Media
Information 2.0 is planned to begin the second quarter of 2009.
"The buyout is a critical step toward better serving our customers
worldwide by providing broader international coverage," says Janice P.
Anderson, Chairman and Chief Executive Officer of Muze. "Expanding our
international footprint will allow us to enter new markets, create new
partnerships and continue to deliver new and innovative media information
solutions that meet the needs of our global customers."
The new Muze Europe Media Information 2.0 products will offer greater
breadth and depth of content with millions of new data elements, provide
greater interoperability for faster and easier deployments, and will be
optimized to deliver information to a variety of consumer devices including
PCs, mobile phones and media servers. Some key new features of the
forthcoming Muze Europe Media Information 2.0 will include:
-- Unified Database Structure - Provides a unique data architecture that
is intuitive, adaptable, structurally compact, and optimized for storage.
All Muze Europe Media Information 2.0 products will share similar data
structures and present a consistent approach to data handling. This unified
structure enables hyperlinking across media types and enhances cross media
merchandising opportunities.
-- Unique Persistent ID System - Covering millions of entertainment
products, our unique persistent ID system represents an industry-changing
shift in how entertainment product data is organized. Unique IDs are
assigned to every actor, film/video, game, artist, album, etc. to creative
full identity managed datasets. These IDs enable businesses to select
specific data attributes, create associations, and easily integrate Muze
enriched content and data into third-party content management and commerce
applications.
-- Expanded and Enhanced Descriptive Content and Data Relationships -
Enables more efficient search and discovery. The addition of more than 36
million new data elements and nearly 6 million ISRCs increases both the
depth and breadth of Muze's entertainment product information, including
metadata, rich descriptive information, and high-value editorial content.
-- More Timely Data Updates and Flexible Data Delivery Options - Daily
incremental updates ensure the most current content available in the
marketplace, and flexible delivery options include web services-ready XML
feeds.
MuzeGames 2.0 has been in the U.S. market since August of 2007 and the
company recently announced the general availability of MuzeMusic? 2.0 in
the U.S. and has streamed more than 7.5 billion audio streams through its
MuzeTunes 2.0 service. The MuzeVideo? 2.0 product and Muze Streaming
Media 2.0 will launch this November and MuzeBooks? 2.0 in January 2009.
About Muze Inc.
Established in 1991, Muze provides solutions to businesses that enable
search, discovery, sharing, and purchasing of entertainment products. Our
media information products and our sample and discovery services provide
the foundation for making all types of entertainment products available
on-demand anywhere, anytime, and are used by hundreds of companies
worldwide to develop audiences and customers. Our clients range from
in-store and online retailers, portals, community sites, and auction sites,
to consumer electronics manufacturers and mobile services providers, all of
whom rely on Muze's rich entertainment content and digital sample services
to support both physical and digital retail commerce. Clients include
Yahoo!, eBay, Best Buy, hmv, Blockbuster, Overstock, iLike, Packet Video,
Hot Topic, and many others. Muze is based in New York City with operations
in North America and the United Kingdom. To learn more, please visit
www.muze.com and www.muzeeurope.com.
Muze PR, Media, and Analyst Relations
Lee Ho
(212) 824-0371lho@muze.com
Copyright ? 2008 Marketwire
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