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Research and Markets: Japanese Product Innovation Series Market
Report: Review of New Food and Beverage Products Out Now
(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:05092008
Dublin - Research and Markets
(http://www.researchandmarkets.com/research/def2d6/japanese_product_i)
has announced the addition of the "Japanese Product Innovation Series
Market Report: Review of New Food and Beverage Products" report to
their offering.
A periodical round up of food and beverage market development and new
product launches across sectors from Japan.
Scope
- The information used in this analysis includes data from government
bodies, local trade associations, trade press and Productscan Online.
- The analysis of household expenditure on food and beverages reveals
the top spending product categories and sectors with strong growth.
- Based on new products reported between April and July 2008, popular
flavors, key ingredients and trendy products are identified.
Highlights of this title
An average Japanese household spent more on fruit, meat, soft drinks
and alcoholic beverages in 2007 compared with 2006. Continued rising
cost of food and concern over health are the focus of market
development in 2008.
Mango and matcha [powdered green tea] are among the most popular
flavors. Vitamins, calcium and amino acids are trendy functional
ingredients. Products with zero / low content of calories, carbohydrate
and sugars are on the rise, and those encouraging intake of vegetables
or containing vegetables as ingredients are fashionable.
Several new product ideas are generated through combining existing
product elements. The color of natural ingredients are featured as a
selling point among many products. Ethical products with eco packaging
or organic / certified source of environmentally friendly ingredients
are also more prevalent.
Key reasons to purchase this title
- This brief covers analysis of Japanese household expenditure on food
and beverages.
- It contains trends of product development across sectors including
soft drinks, confectionery, ready meals, functional products, and
alcoholic drinks.
- It also covers key product developments from leading manufacturers in
the market.
Key Topics Covered:
CATALYST
SUMMARY
ANALYSIS
Market review: consumer expenditure in 2007
Households spent more on fruit, meat, soft drinks and alcoholic
beverages in 2007
Continued rising cost of food and concern over health are the focus of
market development in 2008
Expenditure on carbonated drinks showed the highest growth among soft
drinks
Beer remained the most popular alcoholic beverage in terms of
expenditure
Focus on product claims and flavors
Mango and matcha are among the most popular flavors
Vitamins and calcium remain popular functional ingredients, and amino
acids could be the next star
Focus on key developments in new food and beverage products
Trend 1: Products containing vegetables, or that encourage intake of
vegetables, are fashionable
Trend 2: Products with zero / low content of calories, carbohydrate and
sugars are on-trend
Trend 3: Combining elements of different product sectors to create
innovative product ideas is a growing concept
Jelly plus soft drink equals new mouthfeel
Sweet taste plus a hint of salty ingredient equals a great flavor
Trend 4: The color of natural ingredients have been featured as a key
selling point
Trend 5: Ethical products with eco packaging or certification for their
environmentally friendly ingredients are more prevalent
APPENDIX
Definitions
New health checkup system in Japan
Happoshu
Further reading
Ask the analyst
Disclaimer
List of Tables
Table 1: Household expenditure on food and beverages (JPY)
Table 2: Household expenditure on soft drinks in 2006 and 2007 (JPY)
Table 3: Household expenditure on alcoholic beverages in 2006 and 2007
(JPY)
Table 4: Products with matcha / green tea or mango flavors
Table 5: Product content / claim of Japanese products
List of Figures
Figure 1: Top 20 flavors of products launched in Japan (April - July
2008)
Figure 2: Key products with matcha [powdered green tea] flavor
Figure 3: Key products with a mango flavor
Figure 4: Key products with amino acid as an active ingredient
Figure 5: Key products with vegetable ingredients (I)
Figure 6: Key products with vegetable ingredients (II)
Figure 7: Key sauce and ready meal products that are designed to help
increase vegetable intake
Figure 8: Product claim: zero or low calories, carbohydrates or fat
Figure 9: Key products with zero sugar(s) or calories
Figure 10: Key products with zero sugars or calories - happoshu
Figure 11: Key products with zero sugars or calories - low alcohol
cocktails
Figure 12: Key products - jelly drink in a can
Figure 13: Key products - sweet taste plus a hint of salty ingredient
Figure 14: Key products featuring "color" as a selling point
Figure 15: Key products made with organic / certified source ingredients
Figure 16: Key products with eco packaging
For more information visit
http://www.researchandmarkets.com/research/def2d6/japanese_product_i
Source: Datamonitor
CONTACT: Laura Wood, Senior Manager, Research and Markets
Fax: from USA: 646-607-1907 From the rest of the world: +353-1-481-1716
e-mail: press@researchandmarkets.com
((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
info@m2.com)).
Copyright ? 2008 M2 Communications Ltd.
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