[August 29, 2008]

Let the CFL All-Star Voting Begin at cfl.ca and futureshop.ca!

(Marketwire Via Acquire Media NewsEdge) TORONTO, ONTARIO, August 29 / MARKET WIRE/ --

Beginning today, fans can log on to CFL.ca and futureshop.ca to vote for their favourite players through the CFL Future Shop All-Star Balloting program.

Last season, the CFL and Future Shop teamed-up to give fans the first-ever opportunity to vote for the division and CFL all-star teams.

Returning for its second season, the CFL's Senior Vice President of Marketing and Commercial Assets Rob Assimakopoulos says allowing fans to vote for all-stars is a great way for fans to interact with the CFL and its players.

"Fans of our league appreciate the opportunities they get to become part of not only the game, but the whole CFL experience," said Assimakopoulos. "In a year with so many standout performances, fans and the media will have some fun picking out this year's all stars."

Fans, alongside the Football Reporters of Canada (FRC) and eight CFL head coaches will vote to determine the East Division and West Division all-star teams, which will be announced on Monday, November 3, 2008. From the divisional all-stars, fans will then have a second opportunity to vote with the FRC and head coaches to determine the CFL All-Stars.

"Future Shop is excited to partner with the CFL for a second year to bring online, interactive All-Star fan balloting to the fans," said Anita Sehgal, Director of Customer Experience, Future Shop. "Many of our customers are huge sports fans and are enthusiastic participants of online fan voting."

The all-stars will be selected on the basis of a combined vote from fans and the football reporters of Canada. Fans are limited to one vote per day and can vote for as many positions as they wish. Click to http://www.cfl.ca/allstars to vote.

The program also offers fans the chance to enter the CFL Future Shop All-Star Balloting contest, with prizes including CFL merchandise, Future Shop gift cards and a trip for two to the 96th Grey Cup.

The CFL Future Shop All-Star Balloting website was created and designed by Indusblue, a Toronto-based interactive marketing agency.

About the Canadian Football League: The Canadian Football League is our league. It's built on a tradition as proud, staged on a field as broad, and played at a pace as exciting as the country we are proud to call home. Our championship game, the Grey Cup, is the biggest single annual sporting event in Canada. And the 96th edition will be played on November 23, 2008 in Montreal, QC. For additional information, visit CFL.ca.

About Future Shop: With 133 stores across the country and the nation's premier web store (www.futureshop.ca), Burnaby, BC-based Future Shop is Canada's largest retailer and e-tailer of consumer electronics. The company employs more than 10,000 technology enthusiasts, has enabled its website to deliver unparalleled content about the products it sells and hosts an online community forum for technology beginners and tech-savvy experts to exchange ideas, reviews, tips and other consumer electronics information (www.futureshopforums.ca). As a proud corporate citizen, Future Shop has developed solutions to recycle used electronics (see www.futureshop.ca/green) and is committed to employee volunteerism and supporting non-profits organizations dedicated to transforming local youth into Future Leaders (see www.futureshop.ca/community).

Contacts:
Canadian Football League
Jamie Dykstra
CFL Manager, Communications
(416) 865-2664 or Cell: (647) 400-6235
Email: jdykstra@cfl.ca
Future Shop Ltd.
Susan Kirk
Senior Manager Communications
(604) 412-1226 or Cell: (604) 418-7457
Email: skirk@futureshop.com
Website: www.futureshop.ca

Copyright ? 2008 Marketwire

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