Infusion Software Touted by E-Myth Author Michael Gerber

By Susan J. Campbell

TMCnet Contributing Editor

 

Infusion Software, a provider of on-demand customer relationship management for small business, has announced that Michael Gerber, the man Inc. Magazine calls the world’s #1 Small Business Guru, inventor and author of The E-Myth, and founder of the In The Dreaming Room, will become the public presence of Infusion Software.

In The Dreaming Room is Gerber’s new company devoted to awakening the entrepreneurial spirit in people who want to start the business of their dreams. Gerber has been touring the nation with his fulfillment workshops for In The Dreaming Room. Interested parties can visit www.inthedreamingroom.com for more information.

"It is the work of the entrepreneur to lead the enterprise. It is the dreamer in us, who sees a vision different from the present and is the catalyst for change. The entrepreneur lives in the future, never in the past and rarely in the present,” Gerber explained.

“An entrepreneur would address a $3,000 production shortfall not merely by solving the problem, but by implementing new systems, skills, technologies, and goals to minimize shortfalls and achieve even higher production levels in the future. It is precisely those qualities, inherent in Infusion Software that inspired me to step into the role of spokesman for Infusion Software."

"We are very excited to have Michael Gerber representing Infusion Software, so that we, like Michael, may more fully integrate the business world's dreamers with software to actualize business solutions," said Clate Mask, President of Infusion Software, in a Thursday statement.

Infusion CRM is positioned as representing a “new breed” of CRM software that enables small businesses to grow quickly and profitably by enabling them to centralize, organize, and automate their marketing, sales and customer management.

Infusion CRM offers critical modules that come with the software included from day one for all customers. These features include e-commerce, lead capture, e-mail marketing, billing and collections, as well as the critical function of sales, marketing and customer service that are not found in other CRM software programs. As a result, Infusion CRM can be a powerful solution for any small business.

Mask went on to add, "Infusion Software establishes seamless integration of all marketing systems and communications between businesses and their most important audiences -- their customers."

Infusion CRM, Infusion Software’s flagship product, enables customers to replace their variety of incompatible software programs and manual labor for a more comprehensive, active system built specifically for small businesses that recognize that marketing and automation are necessary to grow quickly and profitably.

Organizations throughout multiple industries are awakening to the benefit that robust CRM software and applications can provide to the enterprise, streamlining processes and eliminating duplicate systems and manual activities. As a result, the company can realize a more efficient operation and deliver a better overall experience for the customer.

 

Such practices are essential for the small business as they face stiff competition every day. With small budgets and even smaller operations, these organizations must be able to compete with companies of all sizes for the customer’s loyalty.

 

Susan J. Campbell is a contributing editor for TMC (News - Alert) and has also written for eastbiz.com. To see more of her articles, please visit Susan J. Campbell’s columnist page.