Market for CRM, Other Mobile Apps To Hit $9 Billion in 2011

According to the latest report from Compass Intelligence, businesses in the US will spend roughly $9.0 billion on CRM and other mobile applications by 2011.

This year American businesses are expected to spend an estimated $3.8 billion on mobile applications, which include mobile and wireless-based custom-coded and packaged applications, including productivity, Enterprise Resource Planning, e-mail, CRM, security applications, and more.

This market is poised for double-digit annual growth into 2011 and is primarily targeted to improve productivity and collaboration across businesses. Major trends in this industry include growth in productivity-based applications, growth in sophisticated and business-oriented devices, and a major attraction to service providers to strengthen profit margins.

Compass Intelligence recently released a series of market forecasts and reports on mobile applications in the US, all part of a new subscription services called Applications.

Find Solutions for Enterprises, SMBs & Service Providers at the INTERNET TELEPHONY Conference and EXPO West, October 4-6, 2010. Los Angeles, CA.

Find Solutions for Enterprises, SMBs & Service Providers at the INTERNET TELEPHONY Conference and EXPO West, October 4-6, 2010. Los Angeles, CA.

Find Solutions for Enterprises, SMBs & Service Providers at the INTERNET TELEPHONY Conference and EXPO West, October 4-6, 2010. Los Angeles, CA.

Find Solutions for Enterprises, SMBs & Service Providers at the INTERNET TELEPHONY Conference and EXPO West, October 4-6, 2010. Los Angeles, CA.

Find Solutions for Enterprises, SMBs & Service Providers at the INTERNET TELEPHONY Conference and EXPO West, October 4-6, 2010. Los Angeles, CA.

Find Solutions for Enterprises, SMBs & Service Providers at the INTERNET TELEPHONY Conference and EXPO West, October 4-6, 2010. Los Angeles, CA.

Compass's research also found that the Professional Services and Government industries are expected to be the two largest spenders on US mobile applications, representing 37 and 22 percent respectively in 2007, and the small business segment with 38 percent and enterprise business with 42 percent are expected to be the largest spenders on mobile applications from 2006-2011.

Major mobile applications include e-mail, SMS/Text Messaging, CRM, project management, and collaboration and file sharing.

Earlier this month CRM vendor NetSuite, Inc. announced that NetSuite is available wirelessly on mobile devices such as BlackBerry (News - Alert), Windows Mobile and Palm Treo.

Third-party application developers Antenna Software, Explore Mobile and iEnterprises have extended NetSuite via NetSuite's SuiteFlex development and integration platform to meet the needs of wireless users, providing NetSuite customers with a variety of choices for mobile products.

Unlike stand-alone products typically targeted at only sales users, company officials say, NetSuite is an end-to-end business management software application in the SaaS (News - Alert) industry that "allows all mobile users to perform their key business activities from accounts receivable, to quote and order management, to closing transactions and sales, to customer support and service."

David Sims is a contributing editor for TMC (News - Alert) Net.  For more articles please visit David Sims' columnist page.

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