Japan Post Picks Salesforce.com CRM for 5,000 Users

Salesforce.com (News - Alert) CEO Marc Benioff has announced that his company has won a big contract to provide CRM (customer relationship management) to this the world’s largest financial institution by assets, in a deal currently covering 5,000 users.

It's easily the largest deal for salesforce.com in the Japanese market, and the company hopes it will act as a magnet for more deals in the world's second-largest national economy:

“We believe that this initial agreement with Japan Post will become a hallmark to many Japanese companies to realize that if Japan Post has made this important decision that they can make this important decision to go to on-demand computing as well,” Benioff was quoted by Indian industry journal TechWhack as saying.

A couple days ago RegOnline, a vendor of online registration and event management services, said it had completed integration of its services with salesforce.com.

This integration "addresses the growing needs of the event planning business," RegOnline officials say, as "more event professionals capitalize on automation of their processes with computer software."

The integration of CRM tools into registration software is intended to help improve the efficiency of the process. Specifically, integration with Salesforce allows users to share leads and customers between services.

With the addition of RegOnline to the AppExchange network, RegOnline officials expect that SalesForce clients with event management needs will begin looking at online registration software as a complementary system to their lead-generation efforts.

The addition of CRM software to event management is done on the theory that it promotes understanding of the event planning process as a sales funnel.

Earlier this week Adobe Systems (News - Alert) and salesforce.com announced the availability of the Adobe Flex Toolkit for Apex, described by Adobe officials as "a set of programming tools that combines the capabilities of Flex and salesforce.com's Apex platform" to enable new Internet business applications.

David Sims is a contributing editor for TMC (News - Alert) Net.  For more articles please visit David Sims' columnist page.

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